159 Why We Need to Concentrate More on Customer Journeys with Chris Dillon
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 17 June 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
The customer journey is an essential part of any business. Today we are talking about why this is and how it can be improved to maximise conversion of leads into paying customers.
Today's guest is Chris Dillon, whose business The Marketing Autopilots helps his customers make the most of every lead using WhatsApp automation. He shares his journey from professional DJ to entrepreneur, and gives some fantastic insights into the customer journey and how to improve it in your business.
What You'll Learn In This Episode
- How to make the most of every lead by giving the customer natural next steps towards buying from you.
- Why automating the customer journey results in a better experience for the customer as well as reducing the workload of the business owner.
- What you can do to make automation fun and friendly to the customer without pretending they are speaking to a human when they aren't.
- The top 3 reasons that WhatsApp is Chris's favorite platform to take his leads through the steps to become paying customers.
Resources:
- Find Chris on Instagram @chris.dillon.official or TikTok @chris.dillon, and learn more about his services on his website chris-dillon.co.uk. Chris's book, No one Gives a Sh*t About Your Business, comes out in September and the priority list for the book launch will be available on his socials in early July.
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Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can |
| 0:19.2 | start making money online. |
| 0:27.9 | I'm excited to tell you all about the business box run by my good friend Lauren. |
| 0:33.4 | It's a subscription box for entrepreneurs packed full of goodies to help you be more productive, |
| 0:39.7 | more organised, make more money and look after yourself. Each month you get a business book, |
| 0:45.4 | stationery, office supplies, and something that's to do with self-care. And best of all, |
| 0:53.4 | it's all tax deductible. Plus, if you use the code LJ Pod at checkout, you'll get an extra gift in your first box. So go check out the link in the show |
| 0:56.7 | notes or go straight to the businessbox.com.com.com.com.com. Hello and welcome to this |
| 1:03.5 | week's episode. Today we're going to talk a little bit about the customer experience. It's |
| 1:07.5 | often the bit that gets massively overlooked. People talk about leads, people talk |
| 1:12.7 | about selling, but they don't talk about what it's like for the customer on the other end |
| 1:17.0 | and their experience of it. And I think it's really important. So we're going to delve deeper into that. |
| 1:21.2 | And to do this, I have somebody, as always, that is an expert in this topic, and that is Chris Dillon. |
| 1:27.4 | Chris helps business owners convert more leads by focusing on their customer journeys |
| 1:33.4 | in different ways, and we'll go into that. |
| 1:35.7 | But first of all, welcome to the show, Chris. |
| 1:38.9 | Thank you very much for the invite. |
| 1:40.3 | Always appreciated. |
| 1:41.5 | No worries. |
| 1:42.5 | First of all, I want to talk about how like less than |
... |
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