#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)

Business Made Simple with Donald Miller

Business Made Simple

Entrepreneurship, Businessmadesimple, Marketing, 474622, Storybrand, Brand, Bms, Business, Story, Bmsu, Storytelling

4.8 • 2K Ratings

🗓️ 5 February 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered how to build a personal brand without having to become someone you're not? It's something a lot of us struggle with in an era where everyone's trying to be noticed online. The truth is, there are people out there right now who are desperately seeking the insights and solutions you already know and take for granted. Your everyday skills and knowledge, the things you do so naturally, could be the exact answers someone else is searching for. So how can you turn who you are and what you do into a personal brand that attracts the right kind of attention?

In this episode, Donald Miller sits down with personal branding expert and co-founder of Brand Builders Group, Rory Vaden, to explore what it means to create a strong personal brand. Rory has helped thousands of people create brands that truly represent them, and now he's here to help you and answer listener questions. You’ll get expert insight on why personal branding is less about self-promotion and more about the digitization of your reputation and using your unique story to serve others. Tune in and learn how to make your mark with a brand that truly connects with your ideal audience!

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0:00.0	There are people out there right now who are begging and pleading for answers to questions that you know like the back of your hand.
0:09.2	Welcome to the Business Made Simple Podcast, brought to you by the
0:14.8	HubSpot Podcast Network. I am your host Donald Miller. You know I have built,
0:19.0	you know, I've been able to kind of build this, you know, pretty comfortable fun life.
0:22.2	What I did was I built a personal brand. I didn't know that able to kind of build this, you know, pretty comfortable, fun life.
0:22.7	What I did was I built a personal brand.
0:24.3	I didn't know that I was doing that.
0:25.7	I thought I was writing a book.
0:27.3	And then when I wrote the book, it didn't sell any copies.
0:29.4	And when I went to write my second book, I thought you're going to need to build up an
0:31.7	email list.
0:32.4	You're going to need to tell an email list you're going to need to tell people
0:33.3	that you're out here and then I started taking email addresses and started emailing people and
0:37.5	after a while I built a personal brand without knowing I'd done it and And in the age of Instagram,
0:44.4	in the age of social media, in the age of YouTube,
0:47.3	I can't think of a single business owner
0:50.2	who would not benefit greatly from having a personal brand.
0:53.0	I asked Dave Ramsey once,
0:55.0	Is there a downside to building a personal brand?
0:57.0	Like, do you regret being the feature guy for your brand?
1:00.0	And he goes, a brand without a person behind it, a brand without a soul. And there's one guy that I think of
1:07.7	when I think about building a personal brand and that is my old friend Rory Vagan.
	...

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