Hey, my friends. My name is Rick Mulready and I'm an online business coach. I'm an ads expert and I'm all about helping online course creators and coaches make more money in their business while working fewer hours. But most importantly, I'm a father and I'm a husband. With this podcast, you're going

to learn exactly how to become what we here call the optimized CEO of your business. And that

means you are optimizing your sales and marketing, your time, and your mindset so that you can

have more freedom, a bigger bigger impact and make more money.

So grab a coffee, open up your favorite notes app.

This is the art of online business podcast.

All right.

What's up, my friends?

I'm pumped up today.

How the heck are you?

Thank you so much for tuning back into the show here. I super appreciate you. Hope all is going well, whatever you are up today. How the heck are you? Thank you so much for tuning back into the show here.

I super appreciate you. Hope all is going well, whatever you are up to right now as you're listening

to this episode. Today I want to talk about leverage, specifically how it pertains to your content

that you're putting out. You are putting out content, right? And you know,

you always hear, you know, to be in everywhere possible, to be in all the places, be in all

the platforms, be everywhere, right? Well, to think about that, it's like, well, that's a lot of work

to be able to do that. And sure, it can be. But when you use leverage, you can make that a whole

lot easier in terms of time, in terms of effort. And the definition of leverage that I'm going to

speak to today, there's a lot of definitions, right? But the one that in particular

I really like for this is the use of a small initial investment to gain a relatively high

return. And so that's what we're talking about here when it comes to creating content.

And so how do you leverage a core piece of content in your business,

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