16: Outstanding Foods CEO Bill Glaser and Partner Lewis Howes on the Big Rebrand
Build With Rob
Rob Dyrdek
5.0 • 636 Ratings
🗓️ 9 August 2021
⏱️ 56 minutes
🧾️ Download transcript
Summary
Machine Method Phase: SCALE
It was bestselling author and podcaster Lewis Howes who first introduced Bill Glaser to Rob, catalysing a partnership that would grow into a $100million venture just five years later. It is this focus of being a “super connector” that has Lewis invested in two Dyrdek Machine companies, Outstanding Foods and Mindright.
Rob touts Billy G as the best CEO in his portfolio, so when Outstanding Foods’ second truly innovative product, Take Out, caused customer confusion due to its branding, Bill was quick to rebrand and introduce Outstanding Puffs to positive consumer and buyer feedback.
Transcript
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| 0:00.0 | Welcome to Build with Rob. I am Rob Deerdeck, former professional skateboarder turned lifestyle venture capitalist. |
| 0:10.6 | I am the CEO and founder of the Deerdeck Machine, a one-of-a-kind venture creation studio where we manufacture amazing companies using our machine method process. |
| 0:22.2 | Now look, this show is all about that process, right? |
| 0:25.5 | Whether it's somebody pitching us an idea in the discovery phase, whether it's bringing a product |
| 0:31.1 | to market in the launch phase. |
| 0:33.3 | But today, it's about the scale phase. |
| 0:36.2 | And an interesting problem that our great portfolio |
| 0:41.8 | company, outstanding foods, recently ran into with a new product that they brought to market. |
| 0:48.9 | So we're going to discuss that. |
| 0:50.3 | But more than that, this is a very special episode because this isn't just a single person. |
| 0:55.9 | This is two people. So, of course, we have the greatest CEO in our portfolio, the legendary. |
| 1:02.9 | Billy G., the one and only Bill Glazer of Outstanding Foods. But we also have a New York Times bestseller. |
| 1:10.6 | Okay, one of the biggest podcasts in the world, |
| 1:13.1 | and a partner in both outstanding foods and mind right of the Deer Deck Machine, the one and only |
| 1:19.8 | Lewis Howe. |
| 1:20.7 | Thank you guys for being in here. |
| 1:22.6 | Welcome. |
| 1:23.2 | Excited. |
| 1:24.1 | Okay, look, here's a couple things I want to cover today. |
| 1:26.2 | First of all, you know, |
| 1:27.9 | there wouldn't even be a partnership between myself and Billy G. if it wasn't for you, you know, |
| 1:32.4 | so I'd really love to talk about not only how we got connected and that whole story and sort |
... |
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