1599 How to Spin a Company Out and Run It Yourself, Even if You Have No Control To Start

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 10 December 2019

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bohumil studied Innovation and Operation Management in Copenhagen. He went on to work at West Virginia University Innovation center, where he was in charge of their marketing strategy. In March 2016, he returned to Slovakia, where he got an offer to join the team at Triad Advertising and take over their internal software Kontentino.

After just 2 years, he and his team were able to get Kontentino into more than 800 agencies and brands around the world--Today, the software is used by famous brands, such as ASAHI beer and Volvo, as well as advertising agencies like BBDO, Ogilvy, or VML.

Transcript

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0:00.0	Contantino launched back in 2016 officially as it spun out of an agency, now serving 358 customers
0:05.0	paying 112 bucks a month for 40 grand a month in revenue from 8,500 bucks a month just a year ago.
0:10.5	Cashful positive bootstrap, Tima 7 in Prague and Slovakia, 14% revenue churn per year.
0:15.5	Again, helping these agencies really scale social and manage social media marketing, social media sales, things of that
0:21.5	nature, imbound on social media, willing to spend up to 280 bucks to acquire a customer for a three-month
0:25.8	payback.
0:27.6	Hello, everybody.
0:28.2	My guest today is Bo Poxtiful.
0:30.4	He studied the innovation and operation management in Copenhagen and then went on to work at
0:34.2	West Virginia University Innovation Center where I was in charge of their marketing strategy. In March 2016, he returned to Slovakia, where I got offered to join the team
0:41.2	at Triad Advertising and take over their internal software, Contentino. After two years, he and his team
0:45.9	were able to get the company into more than 800 agencies and brands all around the world. Today,
0:50.2	the software is used by famous brands like Asashi Beer and Volvo, as well as advertising agencies like BBDO, Ogilvy, and VML.
0:57.5	All right, Bo, are you ready to take us to the top?
0:59.8	Sure.
1:00.3	All right.
1:00.7	So tell us first, is this a software company or an agency?
1:04.7	It's a software company.
1:05.9	It's a software as a service.
1:07.2	Okay.
1:07.6	And so help us understand why agencies are paying you.
1:10.2	What do they get? Sure, when you have advertising agencies creating content for their clients, especially social media content,
	...

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