founded company called Social Optic back in 2010. They went around a little bit, then found

kind of their path. They started off with like a freemium model, call it nine bucks a seat,

grew about 10,000 customers. So call it 90 grand a month, up from 45 grand a month, just about a year

ago, 100% year every year growth bootstrapped, which I love. They're now doubling down on kind of

an enterprise model. So higher Arpoo's, higher ACVs, land and expand approach, team of 12, they only spend four days each on the company.

The rest of the time, they spend building their own businesses and using the tools that they build in the company.

It's kind of like having all your customers on your cap table, which is great.

They're all remote, less than 3% revenue churn per month.

So healthy economics as they look to scale.

Hello, everybody.

My guest today is Benjamin Ellis.

He's worked with companies including Cisco, Juniper Networks, during their fastest

periods of growth.

He's a technologist and serial entrepreneur who's worked at the cutting edge of tech for

over three decades and is passionate about what technology can achieve, particularly

at the intersection of people, data, and software.

He's now building a company called Social Optic. Benjamin, are you ready to take us to the top?

All right. Absolutely. And I think great to be.

Thanks for coming on, man. I appreciate this. Tell me about the company. What do you guys do?

And are you a Pure Play SaaS company?

So we are a Pure Play SaaS company. And what we do, the clues in the name. So social,

it's all about people and people interactions. Optic, it's about transparent measurements.

...