1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 9 December 2019
⏱️ 12 minutes
🧾️ Download transcript
Summary
Bernadette Butler has 20 years experience in advertising working with some of the greatest brands of our time. With 2 ads on the world’s funniest reel, Bernadette is the CEO and co-founder of StoryTap, a DIY video platform for marketers to direct, own, and micro-influence authentic video stories at scale.
Transcript
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| 0:00.0 | She took the jump with StoryTap in 2015, launching it again, helping with video reviews, |
| 0:04.4 | things like that, video feedback for larger brands. |
| 0:07.0 | 45 customers paying right now for these videos about 500 bucks a month, between 500,000. |
| 0:12.0 | They're moving enterprise, doing about 23 grand per month right now in revenue. |
| 0:15.8 | They just launched the SaaS revenue in early 2018. |
| 0:19.3 | Last year in 2017, when it was more an agency they did about a quarter |
| 0:22.4 | of a million in total sales now in the first few months of launch their logo turn has been high |
| 0:26.5 | 20 percent she's working on driving that down with her team of five in Canada by screening better |
| 0:31.5 | screening who she lets on you have to have two marketers to really understand what they're doing again |
| 0:36.1 | two hundred thirty thousand dollars raised to grow this so far. |
| 0:40.6 | Hello, everyone. My guest today is Bernadette Butler. She has 20 years experience in |
| 0:44.9 | advertising working with some of the greatest brands of our time. With two ads on the world's |
| 0:49.4 | funniest real, Bernadette is the CEO and co-founder of StoryTap, a DIY video platform for marketers |
| 0:53.9 | to direct, own, and micro-founder of StoryTap, a DIY video platform for marketers to direct, |
| 0:54.8 | own, and micro-influence authentic video stories at scale. |
| 0:58.6 | Bernadette, are you ready to take us to the top? |
| 1:00.5 | Yes, I am. |
| 1:01.7 | All right. |
| 1:01.9 | What does all that really smart stuff I just said mean? |
| 1:05.2 | All right. |
| 1:05.9 | My background or the actual platform? |
| 1:08.3 | The platform. |
... |
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