Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve in an agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

and I'm the host of the Agile World podcast. Today we're going to talk about meaningful digital

transformation. While digital transformation is currently a buzzword and many organizations talk

about its importance in order to stay competitive, both operationally and in the battle to improve

customer experience, well-executed digital transformation is often easier said than done.

To help me discuss this topic, I'd like to welcome an expert in the Serena. Howard Tiersky,

Wall Street Journal, Vest Selling Author of the book, Winning Digital Customers,

the Antidote to Irrell Events, and CEO of From, the Digital Transformation Agency.

Howard, welcome to the show. Thanks, Greg. Thanks for having me. Yeah, looking forward to talking

with you. So let's start by talking about digital transformation and the benefits as well as

some of the pitfalls of undergoing a digital transformation initiative. So first, just so everybody

listening has a good understanding of exactly what we're talking about, can you provide a definition

of what digital transformation is from your perspective and just why it's so vital for organizations

to consider? Sure, sure. So, well, when I think of digital transformation, I often think of it

in two layers. The outer layer is the digital transformation that's going on in the world right now,

and it's affecting all of our customers, whether they're B2B or B2C customers. Of course,

...