So you have to ask yourself, the more volume we want, the higher the percentage goes. And that's why you babysit it and manage it on Roas, right? When I said that if you're only doing a small pocket and this is all I'm going to do, percentage going to be three. If you want to do more, percentage going to be seven. If you want to go even bigger, it can get up to 10. You have to price yourself into that and know that because you're getting bodies, you're getting fish that you wouldn't have got before because you're not getting the laydown call-ins. You're gaining other business. And that's why that's going to go up. So you can't measure the two against each other. You can only measure ROAS. And remember I said it's important. There's there's three metrics you need to always remember in this. Your ROAS is first.

Your cost per sale is second, and then your volume is third. Let me give you an example.

Google ROAS was $35. Hell, that's pretty good. Great. Every dollar I spent, I get $35 from Google.

That's great. Facebook was $20. Well, it's not as good as Google.

And Native was 15. Stay with me. Well, Google only gave me 10 deals for the month.

Facebook gave me 35. And Native gave me three. Where do you want to spend most of your dollars?

So here's what I would do.

So now I have my $1,000 to spend.

Well, that's a great return.

Let me turn that knob up and see if I can continue that.

Guaranteed in marketing, no matter what you're doing,

the more you spend to get more deals, the higher the cost is per sale. It's facts. It's not going to stay at

35 Roas. It's going to trickle down as you gain more volume. So the answer to this is, I would

go 50% in Google, like up. If I have dollars, I have a thousand, I to spend $2,000. I give $500 extra to Google. I give $400 extra to Facebook. And then I give $100 extra to the other one, right? Because you always want to sprinkle the dust. On Google, what you'll see, because it can only handle so much people are Googling whatever. You're not getting those new bodies. think of google is its own bond of i want this here i come there's only so many in there so once you

continue to spend too many dollars and then you compete with everybody else to get that same fish in that pond

the cost goes skyrocketed that's the sweet spot so if you're getting 10 and it's 35 row as this is an

example that's a sweet spot you continue to throw a getting 10 and it's 35 Roez, this is an example, that's a

sweet spot. You continue to throw a little bit of money in there until it goes to it.

You're like, okay, I found the sweet spot. I'm going to keep it there. Then you go to Facebook

and you do the same thing. But you need volume. So you have to ask yourself, you measure volume

versus cost per sale. I wanted more volume. So I knew that if my volume would go up, but my cost per sale would go up 1% or 2%,

I would find a way to make that work.

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