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SaaS Interviews with CEOs, Startups, Founders

1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 21 November 2019

⏱️ 24 minutes

🧾️ Download transcript

Summary

RJ Friedlander is an entrepreneur and investor based in Barcelona. He is the Founder & CEO of ReviewPro, the world leader in Guest Intelligence for the hotel industry.
Focusing on hotel tech, the guest experience or entrepreneurship, RJ has spoken at more than 100 events worldwide, from prominent industry conferences to annual strategy meetings of renowned hotel brands. An enthusiastic and natural storyteller, his compelling presentations explore the latest trends and technical innovations impacting reputation and enabling savvy hoteliers to gain a competitive advantage.

Transcript

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0:00.0

Founded in 2008, Review Pro now works with over 45,000 hotel locations, several hundred brands

0:05.6

doing about 15 million bucks in run rate or about 1.2 million bucks per month. They're growing about

0:10.2

30% from 2017 to 2018. So do it, call it, you know, well, a little less than obviously about a year

0:17.6

ago. They've raised less than $5 million to grow this brand. And in 2016 sold 80% of it for about $28 million to another firm.

0:25.6

RJ is staying on to continue growing the company, obviously incentivized with equity as well.

0:29.0

Economics healthy, less than 10% revenue churn per year.

0:31.8

His team of 110 people in Barcelona and remote, again, building up these four modules,

0:36.5

probably have some additional ones on the way to continue driving more usage, more adoption, and more value for these hotel brands.

0:42.7

Hello, everybody. My guest today is RJ Friedlander. He's an entrepreneur and investor based in Barcelona. He's the founder and CEO of a company called ReviewPro, the world leader and guest intelligence for the hotel industry.

0:52.6

Focusing on hotel tech, the guest experience or entrepreneurship, he's spoken in more

0:56.1

than 100 events worldwide from prominent industry conferences to annual strategy meetings

0:59.9

of renowned hotel brands.

1:01.9

And enthusiastic and natural storytellers, compelling presentations explore the latest trends

1:05.5

and technical innovations impacting reputation and enabling savvy hoteliers to gain a

1:10.3

competitive advantage. RJ, are you ready to takeiers to gain a competitive advantage.

1:11.6

RJ, are you ready to take us to the top?

1:13.9

Absolutely. Thank you.

1:15.2

All right, you mentioned renowned hotel brands.

1:16.8

I'm curious.

1:17.6

Which brand annual strategy meeting did you present that that we would all know?

1:22.8

Well, brands like, if you're European base, for those of you that are on this side of the pond brands like Kempinski um on resorts um large brands like radisson so today we work with

1:36.3

43,000 brands uh across across a globe and from all different segments for review pro

...

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