What did the comedian Dino Wilson do?

Because he wanted to see his name in lights.

The answer to that at the end of the show, my name's Tom Scott, and this is Lateral.

Today's episode is brought to you by Gravity, bringing things together since the Big Bang.

Gravity, if life gets too heavy, that's our fault. Sorry. Joining me on the show today, there are three other fundamental forces of nature. First, we have, from The Mat Men. Jay Foreman, welcome back to the show. Hello, thank you for having me back on the show. You are, I have to point this out, and I apologize for pointing this out.

You are in a studio today.

You have a backdrop. show. Hello, thank you for having me back on the show. You are, I have to point this out,

and I apologize for pointing this out. You are in a studio today. You have a backdrop. You are not

in your car trying to find something that works. The last time you had me on the show,

it was really bad timing with my home life because I had a sleeping baby and the only place

to record a podcast from that was perfect for soundproofing in internet was my car.

But it looked awful, and I was so cold, but I'm now in the comfort of my own studio

with maps on the wall behind me. It's good to be back.

And for those not watching in video, there is a large prop by you with an arrow pointing to it.

I'm going to ask the other of the map

men to talk about that. Mark Cooper Jones, welcome to the show. Oh, thank you very much. Yeah,

okay, so the audio description here of Jay's screen, which I had the pleasure. I was on a,

I was on a meeting with him earlier and he decided to set up, well, we've got a book coming out

in October and you may be able to guess if you're looking at this, that it is called This Way Up,

and you probably won't be able to read. It's also called When Maps Go Wrong and Why It Matters.

Jay has also then made a rudimentary cut-out arrow.

It's like I'm watching a YouTube thumbnail in real life.

...