Everyone's going to say that they care, but the reality of it is, most don't give a shit.

They'll say they care.

Yeah, we want to provide a great client experience, but they want to outsource it and say,

well, can I order a gift for them or can I send them something and then they'll like me?

That's not a replacement for providing great service and client experience.

And I've never met anybody who could do this well unless they actually genuinely cared about their clients I'm Michael Logel founder and CEO of

crisp the nation's number one law from growth company I've built my business

through practice not theory crisp started with just $500 to my name and has grown to over eight figures in revenue

over the last few years, earning a spot on the Inc. 500 list of the fastest growing private

companies in America.

Our approach has been to take everything we've learned about generating massive growth

within our own organization and help the country's most ambitious and committed

law from owners do the same for theirs.

In each episode of this

podcast, I sit down with innovative market leaders from the legal industry and beyond to learn from

those who thrive in the face of adversity, challenge the status quo, and define what it means

to be a true game changer. This is Emily, executive producer of the Game Changing Attorney

podcast, and today we're

flipping the script for a special edition episode to get Michael's take on how to create

a culture of innovation and creativity, why sweating the small stuff can take your

client's experience to the next level, and why settling for average is a dangerous move.

Here's the thing about average. No one wants to be average, and yet do they start to change their habits?

...