We're back. We are back. You're listening to the young Prince Adam Schoenfeld from the

Great Northwest. If you don't know Adam, Adam and I worked together at Drift. Adam was the CEO of SIFROC, a company that we merged with probably two years ago now, maybe longer.

Please correct me.

And he is someone that I love talking to because he pushes my thinking and always tries to.

He is a great clarifier.

I'm a great muddler, and he's a great clarifier. I'm a great muddler and he's a great clarifier so together we can

create some good cool stuff. I'm here to ask the questions. I try to get DC to put everything

into a two by two, but he just won't do it. I won't do it. I won't do it. I love I can appreciate

two by twos. So we're back. What are we talking about this week, Adam? Today we're going to talk about one of your greatest strengths, D.C., avoiding shiny new

distractions. It's actually, it's my super weakness. So I focus on it and try to make it a strength.

But so we're talking about the importance of avoiding shiny new objects. For me, I know that my

life has been plagued with the constant desire to move, to always continue to move and towards

the shiny new object, the next new thing, to always, you know,

wanted to work on the newest, the coolest, the whatever kind of thing. And over time,

what I've learned is I've done that, and so I did that for a long time, and I saw the

negative ramifications of it, and now I've learned to try to avoid

it and to try to create habits, less habits actually, more guardrails to try to prevent myself

from falling in that trap. What is the trap? Can we talk more about that trap and how it shows up?

Sure. So for for a lot of us who like to think a lot, probably most of the, probably every single listener to this podcast, we like to think about a lot. We like to dream. You know, I'm a dreamer. I'm an optimist. I like to create things. And so we're constantly thinking of how do we make things better? how do we improve a process, how do we,

you know, for some of us who may be even thinking, how do you create a company, how do

create a product, how do we create a thing, you know, like how do we optimize and make something

better? And by focusing always on that horizon of like, how do I take this thing and make it better we're always kind of

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