156: Lessons Learnt From Building a $300 Million Dollar Business From the Original #GirlBoss Sophia Amoruso

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 13 July 2017

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sophia Amoruso was a community college dropout, working a variety of odd jobs to support herself, when she set up a humble eBay store called Nasty Gal Vintage. The rapid growth that followed has become the stuff of startup legend, and in this episode of the podcast, Amoruso shares what she learned from the roller-coaster ride of Nasty Gal, and tells us about her new endeavor, Girlboss Media. Over the course of a decade, Amoruso had a meteoric rise, during which she became the head of a retail empire, and was named one of the richest self-made women by Forbes in 2016. She also became a symbol of brash millennial entrepreneurs and a trailblazing icon for female entrepreneurs especially, following the release of her New York Times bestseller #GirlBoss. Then, the same year Netflix developed a scripted comedy loosely based on the book, Nasty Gal found itself filing for bankruptcy. In those 10 years, Amoruso had bigger highs and lows than many entrepreneurs experience in a lifetime, but the story isn't over yet. Today, Amoruso has moved on and is working on continuing the momentum of her book and the devoted following she built around her story. Nasty Gal Media is as focused as ever on helping women around the world launch their entrepreneurial careers. We were very fortunate to be able to interview Amoruso amid her hectic schedule of growing a new business. She shared with us the many lessons she's learned from her exciting and colorful career, along with fascinating insight into what makes a brand explode, and how to come out on top in today's tumultuous startup world. In this week's episode you will learn: Amoruso's guide to creating a brand that leaves a mark on customers and investors alike Key lessons learned from the rise and fall of a nine-figure business Customer services mistakes that can kill any business How to create products that are inherently sharable and immediately recognizable & so much more!

Transcript

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0:00.0	This is episode number 156 with Sophia Amaruso of the Founder Podcast.
0:06.4	Discover exactly what it takes to become a successful entrepreneur and what's possible through entrepreneurship from the greatest minds in business today.
0:15.4	Welcome to the founder podcast. Here's your host, Nathan Chan.
0:25.3	Thank you. podcast. Here's your host, Nathan Chan. Hello and welcome to another episode of the Founder podcast. My name is Nathan Chan.
0:30.2	I'm going to you live from hometown, homegrown, Melbourne, Australia. And I am the CEO of Founder Magazine and also the host of the founder
0:40.6	podcast where we interview some of the greatest entrepreneurs of our generation and hear
0:45.1	their stories, but most importantly, understand their lessons and get their experience
0:50.9	that they can share so you can live from their mistakes and you can essentially level up
0:57.1	very, very fast because that's one of the best things you can do is just learn from other people's
1:01.0	lessons and not make the mistakes that they've learned. So let's talk about today's guest,
1:07.9	Sophia Amaruso. I was really pumped to share this one with you guys and really excited to
1:13.3	have her on the show and also feature on the front cover of the magazine. So Sophia is the founder
1:19.2	of a company called Nastygal. And, you know, she's been in the media a lot. She was at one point,
1:31.7	one of the youngest, richest females in America.
1:37.6	And then through a series of events, unfortunately, learning a lot of hard lessons, her company had to file for bankruptcy and they were sold.
1:47.8	And essentially what happened next was she created this awesome brand on the side anyways because she wrote this book called Girl Boss. And it's just an
1:53.6	absolute phenomenon, amazing brand, an amazing movement that she's created while she's working on
1:59.3	Nasty Gal and now she's just super
2:00.9	focused on Girl Boss and we talk about you know lessons learnt all the things that she wish she had
2:07.7	have done all the things that you know she would have changed going forward and all the things
2:12.3	that she's up to with Girl Boss and building that as a media company now. And very, very interesting conversation.
2:19.4	I really enjoyed this one. I know you guys are going to as well. If you are enjoying these
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