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The Foundr Podcast with Nathan Chan

157: Grow to 400,000 Users In Just Three Years by Mastering B2B Sales With Andrew Barnes of GO1

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8662 Ratings

🗓️ 20 July 2017

⏱️ 39 minutes

🧾️ Download transcript

Summary

Andrew Barnes's company  GO1 is a Y-Combinator alum that's raised over $4 million in funding, grown to over 400,000 users, and is currently the world's largest onboarding, compliance, and professional development learning platform. If that weren't impressive enough, Barnes hit those benchmarks in under three years. The secret weapon? An airtight B2B, or business to business, sales process. In our interview with Barnes, he shares with us how the Australian-startup-that-could found its path to achieving explosive growth and influence, eventually ranked as one of the 100 most disruptive startups in the world. He also tells us how he and his team mastered B2B sales, a huge arena of entrepreneurship today. "I remember in YC we were up late just basically cold-calling trying to generate interest and see whether they'd take us, we'd try Google Adwords and spent a fortune on that, we tried a whole host of different options. And what we eventually stumbled on is a model with sales development reps that identify people that match our criteria," Barnes says. Then it's just a matter of knowing the right person to contact, what to say, and when to say it. It's a process that Barnes has mapped out to a T, with a ton of little tricks and hacks along the way to get the job done. Barnes, much to our benefit, shares this sales process to Foundr and our audience, along with the many lessons he's learned as a lifelong digital entrepreneur. In this episode you'll learn: One simple hack to turn your cold calls into success stories How to find and secure high-profile investors for your startup, locally and internationally How to find A-players for your team no matter where you are The keys to running a distributed team and keeping everyone on track Why doing less can actually make you a better entrepreneur & so much more!

Transcript

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0:00.0

This is episode number 157 with Andrew Barnes of the Founder Podcast.

0:06.3

Discover exactly what it takes to become a successful entrepreneur and what's possible through entrepreneurship from the greatest minds in business today.

0:15.2

Welcome to the founder podcast. Here's your host, Nathan Chan.

0:25.2

Thank you. Here's your host, Nathan Chan. Hello and welcome to another episode of the Founder Podcast.

0:29.5

My name is Nathan Chan, and I'm the CEO and host of Founder Magazine and the Founder

0:35.7

Podcast coming to you live from hometown, homegrown,

0:39.0

Melbourne, Australia.

0:40.8

I hope you all having a wonderful day wherever you are around the world.

0:43.7

And I just want to say thank you so much for taking the time to share your earbuds with me.

0:49.4

If you are new to the founder podcast, we interview some of the most successful founders

0:54.0

and entrepreneurs

0:54.6

of our generation and we really find out what it takes to build and grow a successful business

1:00.6

because myself included, I'm trying to learn how to do this stuff. All right, so let's talk about

1:07.0

today's guest. His name's Andrew Barnes and he's a founder of a company called Go One.

1:12.6

And they're coming out of Y Combinator, so they're alumni of Y Combinator. And pretty much,

1:19.3

they've got a B2B education platform. Now, what's really, really interesting is they've built

1:26.7

that company to have over 400,000 users

1:30.7

in three years, and it's all come from the art of mastering business to business sales.

1:36.6

So it was really interesting that we honed in on this one because, you know, there's something

1:40.3

that actually we want to go down, like we want to go down this path one day um we're

1:44.8

founder where you know we're building out a lot of courses now we're getting experts to teach those

1:50.1

courses and and working out a way to create courses that i believe aren't currently in the marketplace

...

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