There you have it. Matt Makerball helping charities and nonprofits report back to donors and add

transparency to the space overall. Launched in 2013, went through a pivot in 2016, now doing about,

again, those 30 customers paying about $127 per month, so about $4,000 per month in revenue. That's up

from $1,500 per month about a year ago. So again, now doubling down and really focused on growth,

now that he feels like he's got a better product market fit with the steam of five people in Europe and India.

Hello, everyone. My guest today is Matt Keppel. He helps nonprofits with a struggle to

identify the right KPIs that enable them to evaluate whether the projects they do are truly

making a lasting impact. The company suggests KPIs to these nonprofits and provides them with the database,

survey tool and analytics platform,

which lets them track their impact in real time and share their data with founders,

with funders and donors.

Matt, are you ready to take us to the top?

Perfect. Yes.

All right.

So first off, the company today, is it a SaaS company serving these nonprofits or do you have a different business model?

Yeah, it's SaaS. We felt that that was going to be the best for what we're doing. We are providing software, charities, non-profits pay a monthly fee to use the platform.

Okay. And help me understand kind of size you're working with here. So typical kind of charity nonprofit is paying you about how much per month?

It really varies.

Like what's an average maybe?

Say a mean average might be 100 pounds a month.

Okay.

But it goes everything for, say, 10 pounds a month up to 1,500 pounds a month.

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