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The Founder Podcast

#155: How to get rich in HVAC // Victor Rancour's $65M Story // Next Level Pros Podcast

The Founder Podcast

Chris Lee

Business, Entrepreneurship

51.4K Ratings

🗓️ 11 July 2025

⏱️ 46 minutes

🧾️ Download transcript

Summary

Welcome to a new episode of Next Level Pros! Today, we sit down with Victor Rancour, a powerhouse in the trades and HVAC industry who scaled from scratch to multi-million dollar success in just a few years. In this episode, Victor breaks down the exact moves he makes when acquiring new businesses, the systems he installs for profitability, and the sales processes that drive results. If you're an entrepreneur, business owner, or sales professional looking to dominate your market and build a real machine, this episode is for you.

Highlights:

"If you decide to do something and you put your all into it, you can have an opportunity."  

"You have to recruit the sales guy. If you want to start winning, you got to get one from that big company."  

"If you can't get customers, you're not going to attract me and Chris ain't working for you."  

"Implement AI, know your numbers. Let's go."

Timestamps:

00:00 - Introduction

01:06 - Breaking Into HVAC: The Craigslist Ad That Changed Everything

04:03 - Learning the Business: From Sales to General Manager

08:12 - Marketing in 2025: Hand-to-Hand Combat and Direct Mail

12:11 - The Power of Follow-Up: Building a Rehash Strategy with RP1

15:19 - Pricing Models: 65% Gross Margin and Sliding Scale Commissions

19:38 - Acquiring Businesses: The First Three Things Victor Changes

22:12 - Sales Training: Four to Five Days a Week for Consistency

28:53 - Leading with Financing: Making High-Ticket Sales Accessible

44:29 - Upcoming Event: Victor’s Sales Training in Ohio & Final Advice

Want me to teach you how to grow your business? Text me! 509-374-7554

Want access to more of my content? Click the link below for all of our latest updates and events!

https://linktr.ee/nextlevelpros

Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true

Watch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281

Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a

YouTube- https://www.youtube.com/@NextLevelPros


Transcript

Click on a timestamp to play from that location

0:00.0

In today's episode, we're sitting down with Victor Rancourt, an absolute force in the trades in HVAC world,

0:05.6

who scaled from scratch to multi-million dollars in just a few years.

0:09.4

He breaks down the exact moves that he makes when acquiring new businesses and the systems he installs to drive top-tier profitability.

0:16.6

If you want to learn how to dominate your market and build a real machine, this one's for you.

0:28.9

Super excited to have Victor. Welcome to show, man. Good to have you.

0:32.6

You know, I'm excited to be on, Chris. I'm actually more excited to be here, man. It's kind of cool.

0:36.0

Obviously, I've been talking to Trent back and forth and kind of watching you guys from afar.

0:40.4

And, dude, if you guys haven't been out, you've got to get a chance to come out and check out their building it's phenomenal beautiful place very accommodating so i'm excited to be i'm excited to be on the podcast and hopefully

0:44.7

excited to share some knowledge and help some people very cool well for those that uh don't know who you

0:49.1

are so victor's got a a background in the hvAC space. He's now playing the acquisition game all across the U.S., doing an incredible job in that.

0:58.9

But share us briefly your story.

1:01.5

I know you built a pretty big organization between 2018 and 2023.

1:05.7

Yeah, so I mean, you know, like I talked about earlier, I really kind of started back in, you know, living in Ohio 12 years ago doing oil changes.

1:12.4

And I was talking to Trent and Chris and telling him like, you know, I used 12 years ago, I was living in Cleveland, Ohio.

1:17.8

And I was working at a place called Loop Stop.

1:20.2

And I was a guy down the oil pit changing oil, right?

1:22.5

And I was making like $6.75 an hour.

1:25.0

Never in a freaking my entire world, but I think I'd be where I'm at now.

1:28.2

So, like, you know, for the people that are out there that are struggling right now,

1:30.5

you have a whole chance to turn it around.

1:32.2

But I moved back to California a couple years later.

1:35.8

And I answered a Craigslist ad to become an HVAC technician for a company called

...

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