155: How Lokai Creator Steven Izen Used His Personal Experience With Highs and Lows to Help Others Navigate Theirs

The Light Watkins Show

Light Watkins

Self-improvement, Religion & Spirituality, Society & Culture, Education

4.9 • 960 Ratings

🗓️ 10 May 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guest, Steve Izen, is a true inspiration who made his mark on the world by getting everyone around him to follow in his steps and embrace the idea of impermanence. After hearing of his grandfather’s Alzheimer’s diagnosis, Steve began to toil with the idea of how we are all constantly experiencing highs and lows and the aim is for us to find balance. That seed grew into his company Lokai, a bracelet brand that combines actual water from Mount Everest with actual water from th...

Transcript

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0:00.0	Throughout that
0:05.0	people people took the product or not, that they always seemed to
0:12.0	organically share their stories of highs and lows.
0:16.0	Even you mentioned your grandmother and having Alzheimer's and I assume that was a very low point in your life.
0:23.0	And so I figured that out and so I said,
0:26.5	okay, well, how do I reach millions of people
0:30.0	with this message, not just the one person I'm talking to at the counter and
0:34.8	there was about the time where Instagram was starting to blow up and I said okay
0:40.2	there's these people with millions of followers.
0:42.9	What are their stories of highs and lows?
0:45.2	And I started researching them and back in the day
0:47.6	people used to have their own emails right in their bios.
0:51.2	People with millions of followers like no one knew what was going on and I
0:54.8	emailed and I said, hey I know your experience. This in your life is my product.
0:58.8	Locai, I can send you some. And people would post about loci when they got the product, tell their own story, and it just became a ripple effect.
1:09.0	Hello friends and welcome back to the Light Watkins show where I interview ordinary folks just like you and me who've taken extraordinary leaps of faith in the direction of their path, their purpose, or what they've identified as their mission in life.
1:24.0	And in doing so, they've been able to positively impact and inspire the lives of many other people
1:30.0	who've either heard about their story or who've witnessed them in action or who've directly benefited from their work.
1:38.0	And this week on the show I'm in conversation with Stephen Eisen,
1:42.0	who started an inspirational bracelet company called
1:45.4	Lokai while he was still in college. So long story short, Stephen's grandfather
1:50.6	was diagnosed with Alzheimer's and then that became a very low point in
	...

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