#155: David Epstein—Why You Don't Need to Specialize in Order to Succeed
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 1 July 2019
⏱️ 41 minutes
🧾️ Download transcript
Summary
If you manage a team, you may think you need a collection of top-notch specialists. But you'll second-guess that strategy after you listen to today's podcast. David Epstein joins us to show the power of having range -- broad, generalized knowledge that helps us see hidden patterns and solve big problems. He's turned swaths of data into compelling case studies that will shift the way you think about your team (and your own career
Transcript
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| 0:00.0 | Hey everybody time is running out to register for the story brand marketing |
| 0:03.2 | workshop that's happening July 14th through 16th in Nashville, Tennessee. |
| 0:07.4 | Stop wasting time and money on marketing that doesn't work. Spend two days |
| 0:11.3 | with me, J.J. Kula, the rest of our team, creating a clear message that will grow your business. |
| 0:17.0 | Register at storybrand.com and we'll see you in just a few weeks. Welcome to the Building a Story Brand podcast where we believe if you confuse |
| 0:31.0 | you'll lose. |
| 0:32.0 | Noise is the enemy and creating a clear message |
| 0:33.9 | is the best way to grow your business. |
| 0:36.0 | I'm your host Donald Miller. |
| 0:36.8 | I'm joined by my co-host, Dr. J.J. Peterson. |
| 0:38.5 | Hi, J.J. |
| 0:39.7 | today's guest believes that this saying, Jack of All Trades, Master of None, is a myth. |
| 0:47.0 | Really? |
| 0:48.0 | That in order to be a master of something, he said it's incredibly beneficial for you to become a Jack of All Trades. In other words, he said is incredibly beneficial for you to become a jack of all |
| 0:53.1 | traits. In other words he says specialization is not good you want to be more of a |
| 1:00.4 | generalist in order to get good at something. |
| 1:03.0 | Because that actually helps you be better at lots of things or helps you be better at one thing |
| 1:08.9 | or... |
| 1:09.9 | Well he would say if we get into the interview like if there is some sort of economic problem yeah |
| 1:13.7 | you might find the answer from a physicist uh huh okay yeah because they're |
| 1:20.0 | need to get you look at it from a different perspective. |
| 1:23.0 | Story Brands a great example. |
... |
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