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The How of Business - How to start, run, grow and exit a small business.

155: Budget Marketing with Melissa Forziat

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Entrepreneurship, Business

4.7522 Ratings

🗓️ 9 October 2017

⏱️ 57 minutes

🧾️ Download transcript

Summary

Marketing on a budget for small business with Melissa Forziat. Melissa is an entrepreneur, marketing consultant, event planner, and founder of Melissa Forziat Events & Marketing. She shares her interesting journey, from gymnast to small business owners. She shares specific tips & techniques for small business marketing on a budget. Special offer for our listeners: FREE E-Book download of "Small Business Marketing on a Budget", and a 25% discount on the "Marketing Outreach Guide". Visit the show notes page for this episode for links and discount code.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Transcript

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0:00.0

Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business.

0:13.0

And now, here are your hosts.

0:14.6

Welcome to this episode of The How of Business.

0:16.7

This is Henry Lopez.

0:17.9

And my guest today is Melissa Foresiat.

0:20.4

Melissa, welcome to the show. Oh, thank you for having me, Henry. Lopez, and my guest today is Melissa Forsyat. Melissa, welcome to the show.

0:22.3

Thank you for having me, Henry.

0:24.4

Melissa is an entrepreneur, marketing consultant, and event planner, a former artistic gymnast,

0:31.3

and currently works with small business owners and nonprofits to develop impactful events

0:36.9

and strategic marketing plans.

0:39.0

Before starting Melissa Forsyat events and marketing, she held, she held rather, event planning

0:45.4

roles at the 2006 and 2010 Olympic Winter Games, the 2011 Rugby World Cup, and U.S. Olympic Committee, or at the U.S. Olympic Committee, rather.

0:58.2

Through her experiences with some of the biggest brands in the world, Melissa learned the principles of building a brand,

1:04.0

creating a marketing message, and reaching to right target markets.

1:07.7

Melissa recently published a series of popular guides that include small business marketing

1:12.5

on a budget, which I just recently read, a crash course and online marketing, and the marketing

1:19.1

funnel worksheet, and also defining your target market. These are all guides that focus on helping

1:25.0

small business owners achieve greater success with their marketing initiatives.

1:29.5

In her spare time, Melissa is a member of Board at Ventures.

1:33.2

Did I get that right?

1:33.9

Board at Ventures?

1:35.2

Yes, yes.

...

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