155-Bringing Financial Planning to Gen Y: Interview with Sophia Bera, Founder of Gen Y Planning

Radical Personal Finance

Joshua J. Sheats, MSFS, CFP, CLU, ChFC, CASL, RHU, REBC, CAP

Self-improvement, Business, Education, Investing

4.2 • 1.9K Ratings

🗓️ 20 February 2015

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

https://www.patreon.com/radicalpersonalfinance

I don't think it's unfair to say that the financial planning industry is known for being a bit stuffy at times. If you ask an average person what they think of when they think of a financial planner, it's more likely to be an old, white guy in a suit and tie sitting in a mahogany-lined conference room than a young, vibrant lady with a theater and women's studies double-major. But, perhaps that's changing!

My guest today is Sophia Bera, CFP® and she's shaking up the financial planning industry! Her tagline is "I'm not your father's financial planner." And, she's certainly not. Instead of going after the retiree market, she has chosen to focus exclusively on serving Gen Y clients.

Sophia is part of a new generation of financial planner who is working to bring a different style of financial planning services to a new market.

And, she's doing it on her own terms.

In this interview, we discuss:

Sophia's story and how a non-financial person wound up becoming a financial planner.
How financial planning fits into Sophia's ideas for the ideal design for her own lifestyle.
Why entrepreneurship is the new job security for millenials.
How the financial planning industry is dealing with its reputation of being filled with old, white men.

Enjoy!

Joshua

Links:

Sophia's website: http://genyplanning.com

Transcript

Click on a timestamp to play from that location

0:00.0	So if I tell you that today we're going to be chatting with a financial planner, what image comes to your mind?
0:06.8	Do you think of maybe a middle-aged white guy with a suit and a tie, maybe a bow tie, sitting in a mahogany paneled conference room with a burgundy carpet and a bunch of plaques on the wall?
0:18.0	Or do you think of a globetrotting young lady who has a double major in theater studies and women studies.
0:27.0	Now seriously, which one comes to mind?
0:31.0	Yeah, of course, you saw the title of this episode so of
0:34.6	course you think of number two but do most people? Well maybe they should. And the Welcome to the Radical Personal Finance Podcast. My name is Joshua Sheets and today is
0:59.6	Thursday February 19, 2015.
1:03.8	I am thrilled to bring you today's show, which is an interview with Sophia Bara, founder of
1:09.5	Gen Y Planning.
1:11.9	She's a financial planner, specializing in working with Gen Y and in just
1:15.8	about every way that you can think of she is most definitely not your father's
1:20.2	planner. which I think is a very a great one that she's not your father's plan or I like that
1:35.0	this is an interview I recorded this this last week when I was out at T3 in
1:39.6	Dallas Texas one of the many interviews that I recorded out there and it's really a good one.
1:44.4	I think you're really going to enjoy it.
1:45.9	I had a chance to sit down with Sophia the first night I was there and just really spend quite a bit of time
1:50.8	here and her story.
1:52.1	And we met here and there, but I hadn't spent a ton of time here and her story and we met here and there but hadn't spent a
1:54.2	ton of time together and it was a really fun interview. I want to say thank you to a
1:58.7	couple of the patrons of the show who were the ones who decided that this is the interview that you
2:04.2	would hear today. I put this out on the Patreon page last night and I listed off
2:10.0	the five interviews that I've got recorded in any any which of the five that I could run today.
	...

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