Gummy Cube founder App Store optimization platform launched in 2010 today, working with 150

enterprise brands doing north of $375 grand per month in revenue, about doubling year over year.

So healthy growth.

Again, all bootstrapped net revenue retention annually over 100%.

They've got nice pricing axes that allow them to drive that up.

Spending, call it, you know, payback period 16 to 20 months to acquire the customers, again,

Team of 35 in San Jose and other remote locations.

Hello, everyone.

My guest today is Dave Bell.

He's an entrepreneur and recognized pioneer in the fields of mobile entertainment and digital

content distribution.

He's been featured in and is a frequent contributor to Inc.

Magazine Newsweek Venture Beat, website magazine, mobile marketer, and many others.

He's currently the co-founder and CEO of GummyCube, the leading global provider of data

technology and services for App Store Optimization.

Dave, are you ready to take us to the top?

Ready.

All right.

What does App Store Optimization mean?

So, App Store Optimization essentially means understanding how to acquire users and grow your app across all channels using the best data possible, focusing on things like building organics, understanding what users are searching for in the store, understanding what influences conversion in the app store,

and also across all of your channels, and improving those metrics, having a plan in place

to systematically test and systematically expand your presence and improve your conversion.

...