4.6 • 683 Ratings
🗓️ 14 October 2019
⏱️ 22 minutes
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inCast is a leading influencer marketing platform focused on Instagram. inCast works with top Instagram celebrities and micro-influencers on marketing campaigns in Brazil and United States. inCast is a member of Startup Farm Incubator program based at Google Campus Sao Paulo.
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0:00.0 | Incast founded in 2017 helps agencies find Instagram influencers to propagate their clients, |
0:05.6 | material and marketing campaigns. They're bootstrapped serving about 20 customers today. |
0:10.1 | Each customer will maybe run a campaign for 20 or 30K, so 300 grand and spend kind of through |
0:15.7 | Vera's platform. She keeps though about 10% of that. So she's doing about 30,000 bucks per month |
0:20.2 | right now. That's up from just $300 per month about% of that. So she's doing about $30,000 per month right now. |
0:20.9 | That's up from just $300 per month about a year ago. |
0:23.7 | So healthy growth, 10% logo churn per month. |
0:26.3 | Again, team of 15 based between L.A. and Brazil. |
0:29.7 | Hello, everyone. |
0:30.4 | My guest today is Vera Cope. |
0:32.2 | She runs a company called Incast, a leading influencer marketing platform focused on |
0:36.2 | Instagram. Incast works with top Instagram celebrities and micro-influencers on marketing campaigns |
0:40.7 | in Brazil and the United States. |
0:42.9 | The company is a member of Startup Farm Incubator program based at the Google Campus in |
0:47.3 | Sao Paulo. |
0:48.3 | Vera, are you ready to take us to the top? |
0:50.6 | All right. |
0:51.6 | I'm here. |
0:52.6 | Thank you so much for having me on the show. |
0:55.8 | I can share all the information that you like. |
0:58.6 | Be part of a startup program definitely took our company to a different level. |
1:06.0 | We started 2017 with the revenue of over $3,000 a month. |
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