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In this story, a football shirt enthusiast turns his fashion passion into profits by tapping

into the power of storytelling. It turns out that every football fan has a memory of

their first shirt. What am I talking about here? I am talking about soccer, that kind

of football, for our American listeners and anyone else you might be familiar with,

another kind of football. We are talking about the football also known as soccer. That word

storytelling is a key component of many successful side-assles. I started looking through the archives

to find a couple of good examples to pull out for you. I realized that at least a couple of times

a week what we are talking about here is successful in part because of the narrative the person has

crafted or cultivated. In fact, we have even had a couple of people over the years who have turned

storytelling itself into a business, including episode 916, no mad scripts, stories that matter

for B-corp's. Just to name one. Storytelling super important. Also in this episode you will hear

why a strategy of using other people's content to try to grow their Facebook page backfired.

Not a good idea. Don't try this at home. In fact, in their case, they were quite innocent about it.

They weren't trying to be malicious. But nevertheless, it backfired. Put them in the penalty box.

So don't try that at home. But do learn about storytelling. The story is called

Fan Scores Big with Marketplace for football shirts. That story is coming up after this quick message

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