This 20-year-old Amazon seller decided to focus on e-commerce instead of college.

And now he's using a really neat technique in his images that helps him get a lot more orders of multiple quantities.

How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripteded and unrehearsed, organic conversation about serious

strategies for serious sellers of any level in the e-commerce world. I've got a serious seller

on the line today. Paul, how's it going? Hey, Bradley. Thanks for having me. Thank you for coming on here.

Now, right off the bat, what I like doing sometimes is starting off with like your absolute best strategy before we get into your backstory. And actually with you, I'm going to dictate what I want you to talk about because it's one of the reasons why I had you on the show. I saw you teach this. And I'm like, whoa, that is such a no-brainer, but it is so powerful. Can you briefly talk about your strategy about having the images with two

items? You know what I'm talking about? Yeah, absolutely. So one of my most recent products,

it's a macrame shelf and it's a pretty niche, high ticket item for a very specific audience.

And what I did for one of my lifestyle pictures was I actually took a picture.

I do my own photography.

I took a picture of two shelves above both sides of a bed in a bedroom.

So I'm kind of using a little bit of NLP there to direct the customer to add two to their cart.

And, you know, several times throughout the week, probably, you know, more like once a day,

I'll get someone that buys two at a time. So that's a fun strategy. I love it. All right. Yeah,

that's so cool. Now, did you have any actual data on like maybe before you didn't have that?

And then afterwards, it increased the number of dual purchases at all or anything?

So I've never thought to do that strategically.

It's one of those things where it was kind of an experiment that you didn't know you

were running until you were running it.

I've traditionally always done my own photography and I've never done anything like that.

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