You're listening to the online marketing made Easy Podcast episode number 153.

Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

And now your host, Amy Porterfield.

Well, hello there. Welcome back to another episode of the online marketing made Easy Podcast.

I'm your host, Amy Porterfield. And today we're talking about how to get more mileage out of your online course.

Now, if you listen to this podcast, you already know I'm a huge proponent of putting your course out there and sticking with it for a year to 18 months to get the most out of it.

I actually talked all about this in episode number 100 in terms of staying horizontal versus going vertical in your business.

So staying horizontal in your business means focusing on one core program product or service and optimizing it, making it better, expanding on it, driving more traffic to it, optimizing your promotions and ultimately increasing your conversions to boost your profits.

That staying horizontal, one project, one focus.

Now, going vertical means adding another product program or service to the mix or changing focus to put more effort, time and money into a new project or program.

So totally different. And again, I'm a huge fan of staying horizontal as long as you can.

Now, this episode adds a bit of a twist to the idea of staying horizontal because it introduces some new elements to the mix that can help you with your course, especially if you have a small email list and you don't have a budget to put toward Facebook ads.

So I wanted to offer a fresh perspective to this conversation of staying horizontal. And to do so, I have decided to bring on an expert to talk about three ways to get more mileage out of your course, especially if you have a small email list.

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Okay, so getting back to it, my expert today is my good friend Victoria Gibson of Victoria Gibson.com. And she's an amazing online coach and mentor and a whiz at helping you reach more buyers.

Now, the reason why I know Victoria is because when I was in Marie Forleo's mastermind rich happy and hot, if you listen to my podcast, you've heard me talk about this live mastermind I did when I was still incorporate transitioning out.

Yeah, it was called rich happy and hot. I didn't tell anybody that was the name of it because back then I was anything but but I wanted to be a part of this live mastermind.

And I mentioned before there's about 20 women entrepreneurs and we met four times a year and Marie was our fearless leader. And again, this was so long ago, like I think 2010 it must have been anyway, Victoria was in that live mastermind.

And that's how I got to know her and she is so strategic, so smart. And I love the business model that she's created. She'll tell you a little bit more about it when we jump in.

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