You're listening to the online marketing made Easy Podcast episode number 152.

Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

And now your host, Amy Porterfield.

Well, hey there, Amy Porterfield here and welcome to another episode of the online marketing made Easy Podcast.

The other day, I had to do something that just about killed me. I mean, it really brought me some pain, but I knew I just had to do it.

I deleted the 4,000 plus Facebook members from my 30-day pop-up group, and then I totally deleted the group.

This is the pop-up group that I recently had for my B-School promotion.

I know. It's a big deal, right? Deleting 4,000 people from a highly engaged Facebook group.

Let's just all take a moment of silence.

The thing is, I really enjoyed having that group. And based on the feedback, a lot of the members loved it just as much as I did.

I took tons of snapshots before I closed the group of people saying how valuable the group was and how helpful everybody in the community was, and also how much they enjoyed my many trainings in Q&A sessions.

Now, to back up for those of you who are not familiar at all with what the heck I'm talking about, I did a 30-day pop-up group at the beginning of February, and I created the group around the B-School bonus promotion.

I called the group B-School Breakthroughs, and the purpose of the group was to have an open and detailed discussion about B-School before Marie Forleo opened up her program for enrollment.

So the crazy thing is that the group was also a selling strategy for those who felt that they were a good fit for the program.

But because I attracted the right people to the group, and because I gave value more than I promoted B-School, people loved the engagement. They loved the community.

And that's big, knowing that it was actually created as part of a promotion, but people felt taken care of.

I think that proves that when you give more than you take, especially when we're talking about marketing, your campaigns never feel slimy or overly salesy. You gotta love that.

So that's why it killed me to close down the group. And the thing is, I really want a Facebook group to create a community around my business.

I was thinking I could have a permanent group for my podcast every week. I would jump into the group. And I could talk about this week's episode, maybe adding some mini trainings, and of course do a bunch of Facebook lives to connect.

I'm talking about the type of group that Jill talked about last week, an episode number 151. I want a group like that really bad. And I thought, okay, I could actually take this group before 1000 plus people

and transition them into an online marketing-made easy Facebook group community. And those who want to stay can stay. And those who aren't interested in continuing the conversation can jump out of the group. No biggie.

I thought this was a brilliant plan. So I started meeting with my team, chatting them up on my vision for this transition of the Facebook group, getting really excited.

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