#154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 6 April 2017

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Don’t you wish for a button you could push to get your creative brain synapses firing when it seems like they’ve gone on vacation?

While we’re waiting on that magic, I’ve got something to bring you back into the light because we’re all human, right? You may be the most creative person EVER, but for whatever reason, there are times when content inspiration is elusive and it is a battle to come up with something new.

This is especially true when you’ve been in the game for a while and feel like you’ve covered every angle of your industry. The good news is there are always more directions you can explore.

Here’s a quick tease of the strategies I talk about on today’s show to help you create new content when you feel less than gung-ho:

I’ll tell you about how I just dusted off some old content and gave it a new fresh spin (and how you can do the same thing with your own pieces!).
The sure-fire way I ALWAYS am inspired to create new content (it involves me first and foremost stepping away from my laptop…).
You’re not alone in creating your content. In fact, you have a HUGE resource for new content that you may not have thought of...

Make sure you stay on until the end when I reveal the process I use to ensure I am always delivering top-notch content. If an idea doesn’t make it past one of these phases, I don’t do it. Period.

And check out my ‘10 Days of Inspiration’ one-pager freebie because, unfortunately, you can’t always wait for inspiration to hit you. You have deadlines. Sometimes, you have to hunt that inspiration thing down yourself. This will help get the ideas flowing, I promise!

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to the online marketing made Easy Podcast episode number 154.
0:07.0	Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:15.0	And now your host, Amy Porterfield.
0:18.0	Well, hey there, Amy here. And welcome to another episode of the online marketing made Easy Podcast.
0:32.0	I hope your day is going very, very well. And I hope it gets a little bit better with this episode because the goal is to inspire you.
0:41.0	Now, here's the deal. If you are creating content consistently or if at least that's your goal.
0:48.0	So if you are blogging every single week or podcasting every single week or doing a video show every single week, first of all, get up and do a little happy dance because you should be incredibly proud of yourself.
1:00.0	It's not easy to create content every single week. That's why most people do not do it.
1:07.0	So if you're doing it already, literally I want you up and shaking it a little bit because that's a huge accomplishment.
1:13.0	Now, if you're not there yet, but it is your goal, stay tuned because this episode is for you as well.
1:19.0	This episode is meant to inspire you, give you some new ideas around content creation, and just make sure that you have some fuel to keep moving forward because I know that content creation is not easy.
1:33.0	I remember early on in building my business, a woman was interviewing me and I had just started my podcast. I might have been 20 in at the time.
1:42.0	And she said, you are known for being prolific in your content creation. And I had no idea what the word prolific meant.
1:52.0	Literally, I didn't. I'm embarrassed to admit that, but I didn't. And I thought, I wonder what she's talking about.
1:59.0	I figured it was a good thing because it sounded like she was paying me a compliment, but I had no clue. So I went home and I looked it up and I got this really big sense of pride.
2:07.0	Like, yeah, I am churning this content out pretty regularly. I create a lot of content for my courses and in my interviews and in my podcast and my blog and my videos and all that good stuff.
2:19.0	So I found this great sense of pride with being prolific with my content. However, I am here to tell you that although I churn out a lot of content, it never, ever is easy.
2:33.0	Never is easy for me. So if you struggle with content creation and by struggle, I mean sometimes you've got nothing.
2:41.0	Like, you think about something you want to create, you start kind of formulating the idea in your head and then it's like, that sucks.
2:48.0	That's not a good idea. It doesn't have wings. There's not enough to it. Or you just can't think of any idea.
2:54.0	Or if you're anything like me, you think, I've already done that before in one way or another. Or I don't know enough about that.
3:00.0	I only like to teach on my podcast what I've done in my own business, which limits me sometimes, which is why I want to bring on guests to introduce you to new ideas.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Amy Porterfield, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Amy Porterfield and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.