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SaaS Interviews with CEOs, Startups, Founders

1525 With $240k in MRR, Raising $5m on a $20m Pre

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 27 September 2019

⏱️ 12 minutes

🧾️ Download transcript

Summary

Serial software entrepreneur. I've founded 5 software companies and made 3 exits so far. In 2002 I founded Solinor (Software development company) which was acquired by Gofore in 2018. In 2004 I founded Snoobi (Web analytics SaaS company) which was acquired by Fonecta 2012. In 2011 I founded Payment Highway (Payment gateway SaaS company) and that was acquired by Osuuspankki in 2017. Currently, I'm Founder and CEO at Leadfeeder (Lead generation SaaS company).

Transcript

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0:00.0

Lead feeder launched in 2014 now doing 250 grand a month. That is up from about 125 grand a month just a year ago. So doubling year over year. Healthy growth. One point three million raised. They've got about 2.2500 paying customers paying 100 bucks per month. 80% net revenue retention annually spending about 800 bucks to get a new $100 per month customer. Again, helping websites and really business owners understand who's hitting their websites,

0:23.1

what logo, and then helping them reach out to those logos to try and close more deals.

0:27.6

Hello, everyone.

0:28.1

My guest today is Peka Koskinan.

0:30.0

He is a serial software entrepreneur, founded five software companies and made three exits so far.

0:35.2

In 2002, he founded Solanore, which was acquired by GoFore in 2018. In 2004,

0:40.8

he founded Snooby, which was a web analytics SaaS company, which was acquired by Fonecker in 2012.

0:45.3

And then in 2011, he founded Payment Highway. That was acquired by another company in 2017.

0:50.4

Today, he's building lead feeder. Pecca, are you ready to take us to the top?

0:54.8

Yeah, sure.

0:55.6

All right.

0:55.9

What's the company doing?

0:56.8

How do you make money?

0:58.3

Yeah, so lead feeder is a SaaS company.

1:00.6

We are a B2B lead generation tool.

1:03.8

So customers can connect their Google Analytics and CRM to lead feeder.

1:09.2

And from those systems, we identify who's been visiting

1:13.0

on the website.

1:14.7

And that way our customers can generate more leads,

1:18.6

new leads to their sales teams.

1:20.7

So it's a typical sales product.

1:23.4

That's great.

...

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