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SaaS Interviews with CEOs, Startups, Founders

1524 He Helps High School Coaches Manage Workout Plans, $1m in ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 26 September 2019

⏱️ 14 minutes

🧾️ Download transcript

Summary

Having worked in sales and marketing for three software startups for years, Hewitt decided to launch a software company with his college roomate with the decision to bootstrap without any outside capital. With a strong passion for sales and athletic performance, the company has grown to nearly 10 employees and over $1mm in ARR.

Transcript

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0:00.0

Team Builder launched four years ago, call it 2013-ish, 2014. Now 10 people doing a million

0:05.6

bucks in ARR. That's doubled year over a year from October 2017 when they're doing about

0:09.3

half a million bucks a year. They've done this all bootstrap, serving about 1,000 customers,

0:13.2

their ideal customer is kind of, you know, the one strength coach that a high school might have that

0:16.7

has to work with 300, you know, athletes, you know, who are highly competitive. So scaling

0:21.4

nicely 90% net, sorry, 90% revenue retention annually. Too early to look at KAC and LTV and things

0:27.4

like that, but generally speaking, growing in a healthy manner. Hello, everyone. My guest today is

0:32.0

Hewitt Tomlin. Having worked in sales and marketing for three software startups for many years,

0:36.8

he decided to launch a

0:37.8

software company with his college roommate with the decision to bootstrap without any outside capital.

0:42.1

They've got a strong passion for sales and athletic performance and the company has grown to

0:45.2

nearly 10 employees and over a million bucks in ARR. The company is called teambuilder.com.

0:50.0

Hewitt, are you ready to take us to the top? That's right, yeah. All right. What's the company?

0:54.8

What's the company doing?

0:56.1

And how do you make money?

0:57.5

Well, we're a software as a service company, which there are a lot of those out there.

1:01.7

But at the time when we built it, software as a service wasn't as popular of a model.

1:07.1

And as former collegiate athletes, we actually saw that our strength coaches, you know, performance coach, was writing our workout programs on Excel, printing out paper packets and handing it to us.

1:18.2

And when we did a little bit of digging, we found out that the entire industry used Excel and printed paper because at that point it was just like an industry standard.

1:26.4

Well, my roommate and teammate at the time

1:28.5

was programming, and I was interested in business. So we just kind of put our heads together and

1:32.7

said, this would be a fun project. And like a lot of companies that you see today, the project

...

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