#1524 When does a startup founder need a COO?
Startup Stories - Mixergy
Andrew Warner
4.5 • 591 Ratings
🗓️ 22 November 2017
⏱️ 60 minutes
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Summary
Cameron Herold was Chief Operating Officer at 1-800-GOT-JUNK? He is also the founder of the COO Alliance, the world’s only organization for those who are second in command.
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Transcript
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| 0:00.0 | Hey, everyone. My name is Andrew Warner. I'm the founder of Mixergy, where I interview |
| 0:03.2 | entrepreneurs about how they built their businesses. And I'm struggling with something. |
| 0:10.5 | And this interview is not like usual interviews that I do. Usually you guys know I interview |
| 0:14.8 | entrepreneurs about the step-by-step where they got their ideas, about the challenges that |
| 0:18.3 | they had, finding their first customers. And later on, |
| 0:23.6 | it's about hiring, where what we don't talk about is some of the specifics of actually managing |
| 0:30.0 | a company. And I remember even frankly, when I was in NYU as an undergrad studying business |
| 0:36.2 | classes, I love them all. But management just didn't feel |
| 0:39.5 | like me. I always thought of the management part of business as like the guys in Dilbert that |
| 0:44.2 | you laughed at. And the entrepreneurs were the ones who were creating, the ones who were doing. |
| 0:50.8 | And then there were other doers in the organization. But, you know, running a company felt like, I don't know, something for bigger businesses that I wouldn't ever need to be a part of. Meanwhile, though, Mixer G has grown and I've got to run it, but I have to be honest, I'm not doing a great job of running it. And in my last company, you guys might have heard that we did over 30 million in sales. |
| 1:12.2 | I talk a lot about that. |
| 1:13.1 | What I don't talk about is how I didn't know how to lead. |
| 1:18.6 | It was all coming straight to me unless it had something to do with tech. |
| 1:22.0 | And then it would go to my brother because he ran the tech part of the business. |
| 1:25.0 | And I don't know. |
| 1:27.0 | That's where I'm stuck. |
| 1:28.1 | So earlier in the year, the mixer G team said, Andrew, go get a COO. |
| 1:32.4 | And I said, okay. |
| 1:33.8 | And then I kept going and finding other people to hire. |
| 1:38.3 | People who would, you know, like do the stuff that I needed them to do, take my specific |
| 1:43.3 | instructions and go do the exact same thing that I'm asking them for. And they'd keep, the team would keep seeing that and saying, go, go look for COO, go look for someone who could do more than just what you tell them. And they kept challenging me. And one of the things that they told me to do was they said, find a way to talk to Cameron Herald. And I thought, okay, I guess maybe we'll run into each other. And the more I struggled with it, the more I thought, you know what, I should open it up. I should talk about it publicly. And instead of finding a way to talk to Cameron in private, let's see if I could have him come on to Mixergy and talk about it. And so that's what we're doing here. What I want to understand from |
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