#151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.9 • 5K Ratings

🗓️ 16 March 2017

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Let’s rewind for a sec. Back in episode #146, I dished on Facebook groups. This is one of the bold moves I want you to consider making in 2017, because if you take the time to do it thoughtfully, it could be a tremendous game-changer for your business. No one knows that more than Jill and Josh Stanton. In just two years the Facebook group they built for their ‘Screw the Nine to Five’ business has skyrocketed from less than 7,000 members to nearly 40,000. You’re going to hear us talking about a lot of wicked smart strategies they are using to maximize the impact of the group on their business—list-building, selling, cross-promoting, sexy funnels and more. BUT, pay attention to me here because I don’t want you getting overwhelmed. Keep your eyes on the prize as you listen to the podcast (and lose your mind over all the cool things that Jill shares). The point of a Facebook group is engagement. The more you do that, by asking questions, listening and showing up in general, the more you’re going to know about what your audience wants and needs. That’s the magic fairy dust your group will sprinkle so you really can see, hear and feel your audience, as well as show them mad love by delivering content that will make a difference in their lives. Some of the topics explored include: Cracking the code on how to find out what your group members truly WANT. (Hint: Polls are everything.) Using the group to build your email list and cross-promote your other programs. (For example, the Stantons market their membership site inside the group, which serves as an entry point for their sales funnels.) Striking a harmonious balance between free content shared in the group with paid content in a membership site or whatever you’re selling. Keeping content organized inside of the group. Managing the group, especially the bigger it gets. The kind of support needed, as well as how often you need to get involved. The role Facebook Live can play in the group. (You’ll love the unique way Jill and Josh are using it OUTSIDE of their group too!) This episode is LOADED. Listen up. Oh, and one more very exciting thing. I did my first ever ‘after show’ with Jill and Josh. There was just so much to cover. Download it here and listen to more of our chat on their Facebook group do’s and don’ts, why the group should be about YOU and the value of connecting your members. EPISODE FREEBIE Click Here to Get the After Show with Jill and Josh Stanton FREE DOWNLOAD

Transcript

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0:00.0	You're listening to the online marketing-made Easy Podcast episode number 151.
0:07.0	Welcome to the online marketing-made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:14.0	And now your host, Amy Porterfield.
0:18.0	Welcome back to another episode of the online marketing-made Easy Podcast. I'm your host, Amy Porterfield.
0:32.0	And today is part two of a two-parter series I put together around Facebook Groups.
0:39.0	Full disclosure, I totally messed up because episode number 146 was part one of our Facebook Group series.
0:47.0	This episode here was supposed to follow right after, but things got a little messed up behind the scenes, totally my fault.
0:54.0	And so we had to put this episode on hold. But it has definitely been worth the wait. I can't wait to dive in with our special guest today, Jill Stanton.
1:03.0	So before I get there, let me set the stage.
1:06.0	Episode number 146 was all about creating a Facebook Group to support your students inside of your online training program.
1:15.0	I think Facebook Groups are essential if you have an online training program so that you can invite members only into the group.
1:23.0	You can support them. You can learn more about what they need, where they're struggling. You can add more value.
1:29.0	It really enhances your experience in relationship with your paid students.
1:34.0	And it's an awesome bonus to add to the mix saying, come on in to my Facebook Group. I'll be there to support you.
1:40.0	We've got this great community of other people going through the program with you.
1:44.0	I love the entire concept around a Facebook Group with paid programs. And I get into what works and what doesn't work.
1:51.0	And how to ease the stress as the leader of the group in episode number 146.
1:57.0	If you missed it, definitely listen to it after you dive into this episode here today, which is about Facebook Groups, but more of an open community.
2:07.0	So you've seen them over and over again. They're becoming even more popular where Facebook Groups are popping up around specific topics.
2:16.0	And I want you to consider creating a Facebook Group around a specific topic where you are the expert so that you can learn more about your audience.
2:26.0	You can attract the right audience. You can really build a true relationship with this audience. You can use it for list building. You can use it for sales.
2:34.0	I mean, there are so many amazing benefits that we're going to get into in this episode with Jill.
	...

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