151: Marina Case - How to Go From Hobby Decorator to Interior Designer

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 13 March 2017

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

I have Marina Case with me today and she is the principal of The Red Shutters located in Warwick, New York. Marina is a self-described hobby decorator who has become an accomplished interior decorator. Today you will hear Marina talk about the specific steps that she took to create the interior design business that she has today that would be envied and admired by any of us. Marina has been honored as one of the top fifty New York designers in New York spaces. She has won national acclaim for her design at the spa at Glenn Mear Mansion which was named one of the top 100 places in the world to visit by Departures Magazine. She also hosts a radio show, a live show where she interviews many people in the decorating field. Good news! She will be making that available in a podcast very soon! Show Notes: What was the “aha” moment when Marina decided she was going to go into the design business? In hindsight, when did she realize that she was interested in design? How is she using the Historics, Textiles and Wallpaper class that she teaches to help other designers? What is the Historics, Textiles and Wallpaper class really about and where can you take the course? What is the difference between a skype design and e-design? What is the difference between a construction package and a builder specification package? How does she charge her services? How can the project's packages affect the cash flow? What are some of the challenges that a new designer could face if they try to duplicate what Marina has done with her business? What does it mean to be an unofficial brand ambassador for the Williamsburg brand? What is the red list? Resources: www.businessofdesign.com www.theredshutters.com www.mydomastudio.com/awelldesignedbusiness

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:39.0	This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and resilient flooring.
1:45.4	Using the Revelwood selector tool, you will be able to find curated suggestions for each specific
1:50.8	project based on criteria such as style, color, zip code, and usage. Because the species of wood
1:57.9	that performs in a laundry room in Key West is not going to be the same as the wood
	...

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