This Amazon risk assessment expert has been on both sides of the contest, having worked for Amazon and policy enforcement, and now helping sellers stay on the right side of Amazon rules and regulations.

How cool is that?

Pretty cool, I think. Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

And something that is very serious that every seller should definitely know about is the kind of things that are getting other sellers in trouble, the kind of things that could get you in trouble, the kind of things you need to avoid.

So we brought in none other than Chris McCabe back with us after a little over a year to talk about that. Now, Chris, right off the bat, something newer I'm doing on my podcast is I want to like start off with a bang. So right off the bat, if it takes you one minute, takes you two minutes, whatever, this is not to be confused at our 32nd thing that we do at the end, but what is the

number one piece of strategy or warning or whatever that you have for our sellers today?

Appealing an account suspension is more nightmarish now than at any other time that I've seen.

Make sure you do everything you possibly

can to avoid being suspended. It's fixable if you're suspended in a lot of cases. The details matter,

but long story short, Amazon's making life very difficult for anyone who does get suspended,

who doesn't give them exactly what they're looking for,

exactly the way they want it submitted, even down to the point of where they want it submitted.

So attention to detail, but even beyond that, attention to holistic strategy, let's call it,

or attention to where things are submitted to what people

you're submitting them, do not expect to dash something off, put it in front of an Amazon

rep or even get on the phone with an account health services rep and expect to be home-free

at that point. Have a strategy that's well thought out before you can begin. Interesting,

interesting. You know what? Let's dig into that a little bit. I actually have a something that

came up for me this weekend. You know, I used to run a wholesale account that I would have for

cash flow purposes. And when I started working at helium 10, I kind of just turned it over to my

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