#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 9 March 2017

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy.

Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world.

I talk to my good friends Terri Cole and David Vox who implemented a pre-launch strategy well in advance of their launch . . . and guess what followed?

A wildly successful 6-figure launch they can now implement over and over again, and expect amazing results.

Just a little background: Terri is a New York-based psychotherapist and founder of the Real Love Revolution, which has helped thousands of women transform their lives. David, Terri’s business partner, is a marketing and branding expert who’s produced over 150 transformational coaching programs.

Get your notebook (or laptop) ready because not only are we talking about the seven specific steps they followed, we geek out on numbers—email open rates, webinar sign-ups, sales conversions, total revenue, social media and email list growth, Facebook ad spend (which will blow your freakin’ mind), and more.

Take notes. AND stay on until the end because that’s when we talk about some of the things they won’t ever do again and what they’re planning to do next time around.

Also: If you haven’t downloaded my 90-Day Pre-Launch Blueprint freebie, you might just want to grab that while you listen along to this week’s episode.

These are the key steps they followed:

Step 1: Launch a pilot program.

Step 2: Survey your list.

Step 3: Built a main platform (Terri and David chose YouTube).

Step 4: Create a launch freebie.

Step 5: Create a free, closed community inside of Facebook.

Step 6: Create a 21-day challenge for that private Facebook community.

Step 7: Cart opens—launch with a multi-webinar strategy.

*NOTE: Steps 1 through 6 are all PRE-LAUNCH SPECIFICS.

Let’s dive in!

Once you’ve listened to this episode, go back and listen to last week’s and make sure you download my 90-Day Pre-Launch Blueprint freebie. These are some next-level goods. Get moving!

EPISODE FREEBIE

Get Amy's 90-Day Pre-Launch Blueprint

FREE DOWNLOAD

Transcript

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0:00.0	You're listening to the Online Marketing Made Easy Podcast episode number 150.
0:07.0	Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:15.0	And now your host, Amy Porterfield.
0:18.0	Well, hey there, Amy Porterfield here, and welcome back to another episode of the Online Marketing Made Easy Podcast.
0:33.0	Thanks so much for tuning in.
0:35.0	Today you are in for a really special treat because today's episode is actually part two of a two-part series I created all around the power of creating a new series.
0:47.0	Of creating a pre-launch strategy.
0:51.0	So last week in episode number 149, I unveiled a 90-day pre-launch blueprint.
0:58.0	And in that episode, I gave you step-by-step instruction on how to create your own pre-launch strategy.
1:06.0	Now, you know me, I like to put it into a cheat sheet or blueprint or whatever you want to call it in order to make it actionable for when you are ready to create your pre-launch.
1:17.0	So there is a freebie that goes along with each of these episodes. Today's episode and last week's episode.
1:23.0	So to get your hands on it, all you need to do is go to Amy Porterfield.com forward slash 150 download.
1:31.0	Amy Porterfield.com forward slash 150 download.
1:37.0	And you're going to get my entire 90-day pre-launch blueprint. And let me tell you it is good.
1:43.0	I wanted to create this because so many of my students have struggled with their launch.
1:49.0	And they don't really have big email lists. They don't have a really thriving social media audience.
1:55.0	And so when they launch, it's almost like they feel like they're launching to crickets.
2:00.0	And I want to end that because I know it's soul crushing. I know how it feels because that is exactly what happened on my very first launch that was a huge bomb.
2:10.0	Meaning bomb in a bad way. It didn't it bombed. It did not do well.
2:14.0	So I know the agony. I know the frustration and one of the ways to fix your agony with a launch that you felt like was a huge failure is to start over but get out in front of that launch with a pre-launch strategy.
2:29.0	All the work you do to create original content, find your ideal audience, attract your ideal audience, nurture that audience, love up on them so that when you are ready to open the cart and sell your program product or service, your audience is ready to buy.
2:47.0	That is my goal for last week's episode and then today's episode.
	...

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