$150K Reduction In 10 Minutes -- 3,500 People Watch Me Live Cold Call A Seller | Flipping Mastery Show
Wholesale Hotline | Brent Daniels
Wholesale Hotline
4.9 • 586 Ratings
🗓️ 4 May 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
Today on the Wholesale Hotline Podcast (Flipping Mastery Edition), Jerry Norton takes the Squad Summit stage in front of 3,500 people and lands a live seller call that drops from a $500K ask to a $350K cash offer—in under 10 minutes.
Show notes -- in this episode we'll cover:
- Jerry walks through his “low anchor” strategy, where he leads with a vague, ultra-low offer that prompts the seller to negotiate against themselves by $150K.
- Jerry reveals why jumping straight to price on PPL (pay-per-lead) calls builds instant authority, filters out tire-kickers, and leads to faster, more qualified conversations.
- Learn how Jerry builds seller trust through transparency and authority, locking in sight-unseen contracts with honest due diligence contingencies.
- The Squad Summit panel breaks down why PPL compresses time, boosts close rates, and is ideal for investors with full-time jobs or scaling teams who want better conversations—not more calls.
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Jerry Norton went from digging holes for minimum wage in his mid 20's to becoming a millionaire by the age of 30. Today he's the nation's leading expert on flipping houses and has taught thousands of people how to live their dream lifestyle through real estate.
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Transcript
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| 0:00.0 | Hey, it's Jerry Norton. |
| 0:04.0 | Welcome to the Wholesale Hotline podcast and the Flipping Mastery Breakout. |
| 0:08.0 | We want to know how we're doing, so please leave a comment and give us a rating. |
| 0:16.0 | Recently I had the opportunity to call sellers live at Pace Morby and Jamil Damgey's annual squad of Summit in Dallas, Texas. |
| 0:25.0 | In front of an audience of 3,500 people with no prep and not knowing beforehand who we would be calling, what their situation was, or even what markets they were in. |
| 0:34.6 | Me, Jamil, and Ingrid Hernandez called sellers live. |
| 0:38.3 | Guys, who would be nervous to make a cold call in front of 3,500 people? |
| 0:45.3 | Who wouldn't be nervous to make a phone call in front? |
| 0:49.3 | All right, can we switch? |
| 0:51.3 | I'm playing, I'm playing. |
| 0:53.3 | All right, are you guys ready? Just so you guys know, I play prison rules. What is that? It's... No, I don't want to know. You might get hurt. No, really? I'm here to help you. Okay. That's what they say in prison. Right before they help themselves. You guys okay if I try one more? Hit it. Yeah. |
| 1:13.2 | That's what you told Anne-Marie. |
| 1:21.8 | Just one more. Just one more. Now as you can see, we were having fun, which is what this business should be all about. But on one of the dials, I got a hold of a seller. We had a great conversation and I ended up making a cash offer over $200,000 lower than his original asking price. |
| 1:34.4 | Wait to see how he responded. So I'm going to actually break down my own call and explain what I did and why I did it. |
| 1:41.9 | This will be a valuable training on how to get better talking to sellers |
| 1:45.3 | and making offers. Now before we cut to the call, let me give some context to the leads we were calling. |
| 1:51.7 | These were what we call pay per lead or PPL. PPL is a marketing channel where a lead provider, |
| 1:58.1 | in this case, lead Zolo, does some form of marketing to distress sellers, |
| 2:02.7 | gets the lead, verifies it's a legit seller, and then provides that lead to an online open |
| 2:08.0 | marketplace for sale. Essentially, PPL is where you can buy ready to go sellers, where you literally |
| 2:14.1 | call and negotiate and make offers. Now, this is significant because the way you |
| 2:18.6 | start the conversation is going to vary a bit from cold calling and other types of marketing. |
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