AdSwerve.com broke $100 million last year in revenue serving 800 customers, 60% of which are

agencies directly. Each of those folks paying north of $100,000 in terms of ACVs, really for

Clint's help to onboard them onto a lot of variety of different Google products related to their

ad tech platforms. They have raised no capital, although they do work with a private equity firm

to facilitate some MNA deals in the past and do some secondary team of 160 people based in Denver.

As they look to scale, they try and optimize for less than a one-year payback period, but they

are definitely in no rush with 30% EBITM margins, taking plenty of cash to the bottom line

every month.

Hello, everybody.

My guest today is Clint Tacit. He's the founder and CEO of a company called AdSwerp, a premier Google partner that empowers data-driven marketers to achieve more success by using media and analytics technology together.

Clint, you ready to take us to the top?

Definitely, Nathan, thank you for having me.

You bet.

Hey, so just to be clear, is this more of an agency or are you kind of a SaaS product enabling agencies?

I would say what makes this unique is it's a bit of a hybrid of both.

So ads for not only helps to bring consultative services and support services out to market,

but that's paired with more of that Google Enterprise SaaS-based model of technology.

So we're kind of in a unique space that we're sort of hybriding between the two.

If you look at your revenue over the past 12 months, what percent would you categorize as SaaS versus agency?

It depends on which product model.

Some of our product models are very 50-50 because they're very service-driven.

And then other products are going to be more just SaaS-based model where they're almost, I'd say, 80 to 90 percent,

...