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SaaS Interviews with CEOs, Startups, Founders

1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 4 September 2019

⏱️ 20 minutes

🧾️ Download transcript

Summary

Mada leads marketing as a co-founder of Branch, the industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University, and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. She regularly speaks about mobile growth at top tech events like Web Summit and Saastr, and she was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35.

Transcript

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0:00.0

Branch.io launched in 2014, now serving between a hundred and ten thousand paying customers

0:05.5

generated from over 50,000 applications that actively use them for deep linking. They're charging

0:10.2

on average between cost $60,000 and $80,000 ACVs. They've got a team of 300 people raised about

0:16.2

$129 million, seven or eight months ago, raising for a call at 18 months of burn coverage they're

0:20.9

turning for less than 5% of the revenue annually and now modas focused on driving additional

0:25.5

expansion revenue in their cohort hoping to drive 100% year over your growth again coming 30% from

0:31.0

expansion 70% from new hello everyone my guest today is modaata. She is leading marketing as a co-founder of

0:38.5

branch.io, the industry leading mobile measurement and deep linking platform,

0:41.7

trusted by the most top ranking apps to increase efficiency and revenue. She was born and

0:45.7

raised in Romania and came to the US to study electrical and computer engineering at Cornell,

0:49.4

earned her master's of engineering and MBA from Stanford. Mata, you ready to take us to the top?

0:55.1

Yes.

0:55.7

This is great.

0:57.3

Well, first of all, I can't wait to jump into Branch.

1:02.0

This is a tool that I know a lot of my audience use as some of the top SaaS CEOs in the world.

1:02.6

A lot of them have mobile apps and they love using Branch.

1:04.9

So this is a treat for me.

1:06.0

Thanks for coming on.

1:06.8

Yeah, thanks for having me.

1:07.8

All right. So for those people that are not familiar, tell us what the company does, and are you pure play

1:11.8

SaaS in terms of your business model?

1:13.3

Yeah, so we're a mobile linking and attribution platform.

...

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