15. How to Have Quality AND Quantity In Your Marketing with Vilma Núñez
Plenty with Kate Northrup
Kate Northrup
4.8 • 697 Ratings
🗓️ 12 December 2023
⏱️ 57 minutes
🧾️ Download transcript
Summary
If you’re looking to step into your own version of success, this episode of Plenty is a must-listen! I loved chatting with Vilma Núñez about her journey as a female entrepreneur and her top marketing strategies. Vilma, the number one female paid speaker in the Latin American market, shares her journey of rewriting her money story and the lessons she learned along the way. We discussed the importance of marketing to both new and existing clients, the power of leveraging AI and automation in business, and the impact of dressing to impress.
Vilma also opens up about her experience of running a business with her husband and the challenges they faced. She emphasizes the importance of setting boundaries and delegating tasks to create a successful and balanced work-life dynamic. Vilma also shares her approach to teaching her daughter about money and the value of investing in knowledge and skills.
Key Takeaways
- Market to both new and existing clients to maximize success.
- Quality and quantity can coexist in marketing strategies.
- Leverage AI and automation to optimize marketing efforts.
- Set boundaries and delegate tasks to create a successful work-life balance.
- Teach children about money by explaining the value of work and investing.
Key Links
About The Guest
Vilma Núñez is a highly successful entrepreneur, speaker, and marketer in the Latin American market. She is the number one female paid speaker in Latin America and has over a million visitors to her website every month. Vilma consults with Fortune 500 companies like Dell on increasing their digital sales and her curriculum is used in Spanish-speaking universities. She is known for her unapologetic approach to success and her expertise in entrepreneurship and conversion.
Transcript
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| 0:00.0 | Welcome to another episode of Plenty. I am so excited to introduce you to a woman who is actually |
| 0:06.7 | my neighbor. And we found out at an open house at pre-K4 at our daughter's school that we were in |
| 0:14.1 | the same industry. And as we started chatting, we went to follow each other on Instagram. |
| 0:19.2 | And it turned out that she had literally just tagged me in a post about reading my book, Do Less. |
| 0:24.0 | So Vilma is the number one female paid speaker in the Latin American market. |
| 0:30.7 | She has over a million visitors to her website every single month teaching entrepreneurship and conversion. So digital sales. |
| 0:41.5 | She consults with Fortune 500 companies like Dell in how to increase their digital sales. |
| 0:48.0 | And her curriculum is used in most business and entrepreneurship curriculums in Spanish-speaking universities. |
| 0:58.4 | She is an incredible woman. |
| 1:00.3 | She is funny. |
| 1:02.5 | She is wise. |
| 1:04.1 | I really love how unapologetic she is about who she is and how successful she is. |
| 1:09.8 | So in this episode, we talk about Vilma's background |
| 1:14.3 | with money and how she rewrote her own money story. She shares some behind the scenes of some |
| 1:20.6 | mistakes she made in her marriage, running her business with her husband and how she cleaned |
| 1:26.8 | that up. |
| 1:34.9 | She talks about some advances she's made in the last year or so as a leader, how she got better at delegating. |
| 1:45.8 | We talked about how to teach kids about money, and there's a very funny moment where she describes a moment on Christmas morning when her daughter made a particular request regarding money that I think you're going to find funny and eye opening and so much more. Also, the importance |
| 1:51.3 | of dressing for success, which really opened my eyes to some more possibilities in fashion. |
| 1:56.8 | So if you are an entrepreneur, if you are a marketer, if you just want to step more boldly |
| 2:03.3 | into your own version of success, this episode is for you. |
| 2:07.4 | It is also a big deal because it's Vilma's first podcast interview in English because |
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