Bones, I say, are typically a forgotten organ until somebody gets a bone density scan that says they have a problem,

and then now they need to address it.

If you look at one of the drivers of bone degeneration, especially as you age, you go through this battle between two processes.

One is called the anabolic process, which are the rebuilding processes. The catabolic

process is the breakdown process in your body. So imagine that your bone resorption or your

catabolic process is functioning at a higher rate than your anabolic process, right? So you're

generally breaking down stuff faster than you're rebuilding it. And so it comes

down to how do you get the anabolic process to start the wind and slow down the catabolic

process, right? The largest Ayurvedic research institute set off to try to identify plant-based

compounds that Iovetic practitioners have been using for thousands of years. So they screened

88 different sourced active ingredients from different plants. And they found in this one plant

the ability to increase bone building and decrease bone resorption at the same time. This is a

fascinating botanical because this dual action was elusive for the most part, both

in the pharmaceutical world and in the nutritional world as well, right?

Bones, I say, are typically a forgotten organ until somebody gets a bone density scan that

says they have a problem.

And that's when they start to search for nutrients

and these compounds that can help support their stronger bones plan.

If we have osteopenia, osteoporosis,

or we've had a fracture and we want to speed the healing,

bone regeneration and repair,

what are the nutrients that we need to have

...