This is DG. I'm in the studio secretly right now. And on this episode of seeking wisdom,

I want to tell you for the first time, I don't think we've ever shared this fully publicly.

I want to tell you this story behind seeking wisdom.

All right. So this is a secret little episode of seeking wisdom because we had a little mix up. D.C. is out. I'm out. We're both traveling. And so we missed each other to create an

episode, a new episode. But this is actually perfect timing because sometimes this stuff just happens. You ever notice like you have an idea and then that idea kind of like bubbles up three or four times and that's how you know it's a good idea and you should do it. At least three times in the past week, I've told a story about how seeking wisdom came to be. I did it in two interviews and then another webinar that we're

going to do. And I realized, you know what? We haven't actually talked about this on the podcast. And I think

the reason why is because DC is humble and he doesn't like when I talk about like this idea that

he had and I don't know, whatever. So I thought that because we didn't record an episode together

this week and because Gail,

who runs everything behind the scenes on the content side of things for seeking wisdom,

she hit me up.

She's like, there's no episode.

You've got to do an episode.

So I was like, I have an idea.

I'll tell the story behind seeking wisdom.

So I thought I'd spend 10, 15 minutes today with you telling you the story behind seeking wisdom. So funny story

is I been in Boston Tech, Drift is in Boston, our headquarters is in Boston. And I had been

in Boston Tech for a couple years. And because I was working in sales and market, I'd always kind

of worked in sales and marketing technology companies. And so because of that,

I had gotten to know through Twitter, early Twitter, like 2009, 10, whatever, this guy named

David Cancel. And I thought he was so mysterious because he had all these Twitter followers.

He had this great blog, he had this email list. He had all these really smart things to say.

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