149: How to Create Less Content with More Impact

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 2 May 2018

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

CONTENT CREATION, CONTENT CREATION, CONTENT CREATION! Those 2 words can send chills up a creative entrepreneurs spine. Form blog posts, social media captions, email opt-ins, facebook posts, you name it-- you've got to create it! BUT If you’ve been around here for awhile, you’ve probably heard me say this - but it’s worth repeating: there is literally no one stalking your business, refreshing your newsfeed or seeing everything you put out into the world the first time. Ok, maybe your mom reads every word - but that’s probably it. Between social media algorithms, busy lives and just an overload of information - I can guarantee most of your audience is missing your great information. Did you know that only 6% of your audience is even seeing what you’re sharing! Further, we’re hopefully growing our followings and so new audiences are joining your tribe every day - have they seen the great content that you put out and worked hard on? NO. Let’s not reinvent the wheel and instead, get more mileage out of what already exists rather than feeling the pressure to create something new all of the time. When it comes to content creation, overwhelm probably isn’t too far behind! So today I’m going to walk you through the lifecycle of my content in the hopes that it inspires you (and saves you a boat load of time in the creation process.)

Transcript

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0:00.0	Does this sound like you?
0:04.0	You want to create a more reliable, direct line to engage with your people without the
0:08.6	unpredictable and some days unruly algorithm deciding who sees your stuff.
0:13.9	If you answered yes, then it is time to start your email list.
0:17.7	And I've got great news for you.
0:19.6	My top selling program and entire email list building blueprint, the list to launch lab
0:24.1	is open for brand new students right now at jennacuture.com forward slash list.
0:30.5	My best list building strategies, the same ones I use in my own business, they are all yours.
0:36.6	This is a fluff free, totally comprehensive course that will teach you how to start, grow,
0:41.6	serve, and sell to your email list.
0:44.4	This course is brand new with updated lessons, tech tutorials, templates, and more, waiting
0:50.1	to help you find email list building success fast.
0:53.8	Learning an email list is a completely unrivaled, powerful link of direct communication between
0:58.9	you and the people who want to hear and buy from you.
1:03.0	Do not wait.
1:04.0	The course closes doors to new students on June 27 at midnight PST.
1:09.0	So head to jennacuture.com slash list to finally get the list building results and the
1:14.1	business growth that you've been searching for.
1:16.2	That's jennacuture.com forward slash list.
1:21.0	We're listening to the Gold Digger podcast episode number 149.
1:26.1	Today I am so excited to share how you can create less content.
1:30.9	Can I go to an amen with more impact?
	...

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