This is David C. Baker, author of The Business of Expertise, how entrepreneurial experts convert

insight to impact and wealth, and you are listening to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest

in the quickly changing field of modern marketing. And now here's your host, Douglas Burnde.

Hello, thanks for joining me on the marketing book podcast, which is named by LinkedIn

is one of 10 podcasts that will make you a better market. My goal for this

podcast is to help you discover new ideas about what's actually working in

modern marketing and sales. Don't worry about taking notes. You can find links to

everything linkable in this

episode's show notes at marketingbook podcast.com which is also where you can sign

up for the marketing book podcast newsletter so you never miss an episode and marketing

book podcast.com is also where you can send miss an episode. And marketingbook podcast.com is also

where you can send me a message with any comments,

suggestions, or recommendations for the show.

I love hearing from listeners like you from around the world. I'm also on Twitter, my Twitter handle is

marketing book or connect with me on LinkedIn. My name again is Douglas Burdett. I

respond to every single message I get from listeners, so please introduce yourself.

And now a word from our sponsor, which is where I work.

It's a business-to-business marketing agency called Artillery.

The companies that call in artillery are

typically frustrated with traditional interruptive marketing's declining

ability to generate good sales leads and are overwhelmed with how best to use digital and content marketing to

break through to the modern informed buyer. So if your company is struggling

...