148: Michelle Wiebe of Studio M: How To Break Into The New Construction Custom Luxury Design Niche

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 6 March 2017

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

On the show today, we have Michelle Wiebe! Michelle is the principal of Studio M in Tampa, Florida. The specialty of Michelle’s firm is luxury residential new construction. I know we have talked to quite a few designers in this field I haven’t really picked their brain as much as I did with Michelle today. Her firm in addition to luxury residential, new construction they also do family condominiums, corporate headquarters, medical offices and small-scale hospitality spaces. Michelle is a busy lady! In addition to all of this, she serves on the board of interior design at Florida State University her Almer mater. She also serves on the high point market authority board and she goes all over the country speaking on design social media. She is the editor of Impression, the Studio M design blog. Show Notes: How many years has Studio M been in business? How does one show their specialty in luxury residential new construction on social media? What should a new designer know before taking on a big project in luxury residential new construction? What is a CEU? How can a designer educate themselves on different codes that need to be known before going into a project? What should the contract consist of? Can you really learn what you need to know from classes? How should make your client feel? Are there times when certain “projects” in a project should be hired outside of the firm? Who does Michelle have on her team at her firm? What does Michelle look for when going through the hiring process? What is High Point Market Authority? What sort of app can you use at the High Point Market Authority? How long can you serve on the board for High Point Market Authority? Resources: www.interiorsbystudiom.com www.businessofdesign.com

Transcript

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0:30.9	Luann University.com.
0:44.1	Welcome to a well-designed business with your host, Luann Nigara.
0:49.6	Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,
0:53.4	and she knows the challenges you face in your interior design business.
1:01.1	Luan brings you real-life answers to your most pressing problems, as well as practical strategies to explode your interior design business.
1:04.5	So, let's get to the business of interior design.
1:10.1	Hi, welcome to another episode of a well-designed business.
1:12.4	On the show today, I have Michelle Weeby.
1:16.0	Michelle is the principal of Studio M in Tampa, Florida.
1:21.3	And the specialty of Michelle's firm is luxury residential new construction.
1:29.5	And while we have talked to quite a few designers who are in this field, I haven't really picked their brain about it as much as I did with Michelle today. So I think you're going to like it. But let me tell you a little
1:34.7	bit more about her. Her firm, in addition to luxury residential, new construction, that's a mouthful.
1:41.4	They also do multifamily condominiums, corporate headquarters, medical offices,
1:47.2	and small-scale hospitality spaces. And the thing is, Michelle is quite a busy lady because in
1:53.7	addition to all of this, she also serves on the Board of Interior Design for Florida State University,
1:59.4	her alma mater. And she also serves on the High Point Market Authority Board.
2:04.5	She also goes all around the country speaking on design and social media.
	...

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