#148: Joshua DuBois—Here’s Why Genuine Empathy is a Game Changer for Your Business

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 13 May 2019

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Great leadership starts with understanding your customers and your staff. But it doesn’t end there. To truly succeed, you need to be able to make genuine human connections with those around you.

Today on the podcast, Donald Miller welcomes Joshua DuBois. After working with President Obama and Oprah, he now runs a cutting-edge focus group firm. He shares how we can become better marketers and leaders by truly connecting with people’s struggles and motivations.

Transcript

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0:00.0	Ross Lauder
0:02.8	Rodder runs a software company out of Texas, and he recently came to us with an identity crisis.
0:08.7	He felt like his company had so many different products and so many different types of
0:12.2	customers that it was
0:13.2	impossible to clearly talk about his business and what he does. He brought in one of
0:17.4	our private workshop facilitators to help him and his team clarify their
0:20.8	message and everything turned around.
0:22.8	I'm part of a group of 16 CEOs.
0:26.0	We get together once a month and we sit down and talk about our problems and things
0:30.4	that we have going on in our business and I happen to mention that we were running across this marketing problem
0:35.6	and I had three or four of them in the group who all mentioned I needed to start
0:39.2	checking out Story Brand and so I went and read the story brand book and loved it and I bought it from a
0:45.2	marketing department, my sales department, I made them read it and they were all in love with it as well
0:49.6	and so that's all we reached that story brand and simplifying and getting your marketing and stuff done right and the
0:55.5	first time will save you a ton of money you know years to come especially if you get it done now
0:59.5	you really can't afford not to spend the money on it and the private workshop was just it was a great way for us to go because it allowed our instructor to come in and sit down with us one on one.
1:09.7	It's incredible and it's definitely worth the money and definitely worth having somebody out to sit down and you know walk that journey with you
1:15.3	At story brand we know that it can be challenging to clearly articulate your business
1:20.1	Especially when you have a range of products and services.
1:23.0	Our private workshops are a great way to cut through all the noise and give you a clear message to help grow your business.
1:29.0	Go to Storybrand.com slash private workshops to book a private workshop today and you can see the same result
1:35.7	that Ross and so many others have seen. Congratulations Ross, keep up the great work. Welcome to the Building of Story Brand Podcast, where we believe if you confuse
	...

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