4.8 • 2K Ratings
🗓️ 20 May 2019
⏱️ 53 minutes
🧾️ Download transcript
Could you take a month-long vacation from your business without things falling apart? One of our favorite guests, Mike Michalowicz, returns with seven steps you can follow to build a more efficient organization that runs on its own, without relying on you every step of the way. And hey, maybe that dream vacation is closer than you think!
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0:00.0 | Story Brand alumni alumni Angie Schultz came to us and she had several |
0:06.3 | businesses several different businesses that she needed to clarify a |
0:09.2 | message for listen to Angie's story about the turnaround after attending a Story Brand Live Marketing Workshop. |
0:15.0 | I was working for two different organizations. |
0:18.0 | One was a mid-sized nonprofit organization and the other was a public university. |
0:23.0 | And for both, I was tasked by leading their communication strategy |
0:26.7 | and serving as a copywriter. |
0:28.6 | And I was just feeling in over my head |
0:32.1 | just within the first year of implementing after I came |
0:35.7 | home from the live workshop we saw a 25% increase at that nonprofit and at the |
0:40.9 | public university it's typical to see about a 5% increase within a year that's a really good year and we saw a 15% increase in one recruitment season. |
0:52.9 | So not only did Story Brain give me the confidence |
0:55.1 | that I needed to lead, it actually worked |
0:58.2 | for the organizations where I was implementing. |
1:00.6 | If you can't communicate your offer to your customers in a clear way that invites them into a story where they get excited about you, come to one of our workshops, the kind of percentage increase that Angie saw is not uncommon. It is in fact common. |
1:16.0 | I've really never seen anything like it. It's rocket fuel for your business. |
1:19.0 | Sign up to come to a live marketing workshop at storybrand.com, that story brand |
1:24.4 | dot com register today and see the same results Angie saw. Welcome to the Building of Story Brand Podcast, where we believe if you can |
1:38.6 | confuse you'll lose. Noise is the enemy and creating a clear message |
1:42.0 | is the best way to grow your business. |
1:44.0 | I'm your host Donald Miller. |
1:45.0 | I'm joined by my co-host Dr. J. J. J. J. J. J. |
... |
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