I want you to meet Tim Reed.

Tim is a listener of the podcast.

He had read the Building a Story Brand book,

but he wasn't quite confident that he was applying the framework

to his business the right way. He recently attended

one of our live marketing workshops here in Nashville and everything changed.

I had a lot of gut instincts in my business and they had moved the needle a little bit

but I didn't know why.

As I slowly started to learn the Story Brand framework through the podcast and eventually the book,

I learned with radical clarity why certain things worked and why others didn't.

It also gave me a path to move forward with where to go next in my business.

Now I learned the framework so well that I was nervous about going to the workshop because I really

thought that I knew it.

I had applied it to the best of my abilities in my business and I'd seen some results.

So in the back of my head I'm thinking, well I don't know if I want to spend a few

thousand dollars just to have someone read the book out loud to me at the workshop. So when I went to the

workshop I didn't totally know what to expect and what I found is that the

magic is not in the theory the magic's in the application since the live

workshop I've had meetings with presidents of publicly traded companies that

I knocked out of the park thanks to prepping ahead of time with the Story Brand Framework.

I've given keynote speeches, I've written sales letters, I've used it to help grow my sales teams

that I run.

...