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The Higher Self with Danny Morel

#147 - AJ Forsythe: How Raising Chickens Will Change Your Life

The Higher Self with Danny Morel

Danny Morel

Religion & Spirituality, Spirituality

4.6780 Ratings

🗓️ 5 June 2024

⏱️ 30 minutes

🧾️ Download transcript

Summary

This week on The Higher Self, we welcome entrepreneur & co-founder of Coop, AJ Forsythe, who's on a mission to build the largest decentralized food production network. In this episode, AJ reveals to Danny some shocking truths about eggs that you would find in your ordinary grocery store, and the alternative solution he has built to start raising your own chickens today. We highly recommend you watch this episode on YouTube as at the end of the episode, you will get to look inside Danny's chicken coop and see his new chickens! Get Your Coop Today (use code HIGHERSELF10 for 10% OFF): https://smart.coop.farm/ 🌱 Reunion Experience – ⁠⁠⁠⁠⁠⁠https://www.reunionexperience.org/⁠⁠⁠⁠⁠⁠ (use the code: DannyReunion) 🦋 Join Us At AWAKEN Your Highest Self – https://www.dannymorel.com/awaken 🤝 Interested In Sponsoring The Higher Self Podcast – https://www.dannymorel.com/sponsorships _________ AJ Forsythe: AJ Forsythe is the co founder of Coop, who's on a mission to build the largest decentralized food production network. An entrepreneur at heart, AJ Forsythe's business endeavors have ranged from beekeeping, running a winery, and, most notably, creating iCracked while still a student at Cal Poly-SLO. iCracked was acquired by Allstate's SquareTrade in 2019. The company was founded in 2010 in AJ's dorm room and has grown to be the world's largest on-demand repair and trade-in network with over 4,000 Certified iTechs nationwide and in 11 countries. The company was selected #83 on Inc. Magazine's Inc 5000, and AJ was listed as one of Forbes 30 Under 30. Instagram: https://www.instagram.com/aj__forsythe/ Coop: https://smart.coop.farm/ _________ Join Our Community – https://www.dannymorel.com/awakenu Join Us At AWAKEN Your Highest Self – https://www.dannymorel.com/awaken Connect with Danny: Website | https://www.dannymorel.com/ Instagram | https://www.instagram.com/dannymorel/ LinkedIn | https://www.linkedin.com/in/dannymorel/ Facebook | https://www.facebook.com/Danny.Morel.Page

Transcript

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0:00.0

Eggs are some of the best source of protein for your body, and yet the eggs that you're getting

0:06.6

at your grocery store could be jacking you up. This week on the higher self, I'm going to

0:13.9

introduce you to what we are doing about our health, about our eggs, and I'm excited to announce that we just got our first chicken

0:22.9

coop, and we're going to show you some B-roll here at the house, how all that went down.

0:27.8

I have the founder of Coop, AJ Forsyth here.

0:30.7

How are you, AJ?

0:31.2

I'm doing excellent.

0:32.2

I'm very excited to be here.

0:33.6

I think this is going to be a fun episode.

0:35.2

Totally.

0:35.4

And I think also it's going to change a lot of lives.

0:38.6

100%. And I want to start with first understanding a little bit about you and how you created this

0:44.5

incredible, like, futuristic chicken coop. Yeah, yeah. Tell me about that. So I come from a technology

0:52.1

background. I ran a company in Silicon Valley for 10 years that was doing smart home installation and smartphone repair. We built it to be nationwide, had a couple thousand technicians, expanded to a couple of countries. But throughout this whole time, I was raising backyard chickens in Redwood City, which is a very

1:11.2

residential area south of San Francisco.

1:14.4

And I had always, like, dreamt of building a company that's the intersection of smart home technology

1:20.9

meets backyard agriculture.

1:22.8

And our thesis with COOP is if you make it near effortless with technology to raise chickens,

1:29.1

millions of more people are going to do it.

1:32.5

And so what's super cool to see is so we're in full scale production now, shipping to customers.

1:38.5

But 59% of the people that order our COPs have never raised chickens before.

1:44.2

I got to tell you, dude, like, that's why I did it.

...

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