4.9 • 868 Ratings
🗓️ 27 October 2017
⏱️ 46 minutes
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"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten
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https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten
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0:00.0 | This is Allison Stratton, co-author of Unbranding 100 Branding Lessons for the Age of Disruption, |
0:05.5 | and you are listening to the Marketing Book Podcast. |
0:08.3 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
0:16.1 | changing field of modern marketing. |
0:18.7 | And now here's your host, Douglas Burdett. |
0:21.7 | Hello, thanks for joining me on the Marketing Book Podcast, |
0:24.8 | which was named by LinkedIn as one of 10 podcasts |
0:27.4 | that will make you a better market. |
0:30.0 | My goal for this podcast is to help you discover |
0:32.0 | new ideas about what's actually working |
0:34.4 | in modern marketing and sales. Don't worry about taking notes. You can find links to everything |
0:38.3 | linkable in this episode's show notes at marketingbook podcast.com, which is also where you can sign up for the |
0:44.0 | Marketing Book Podcast newsletter so you never miss an episode. And Marketing Book |
0:48.5 | Podcast.com is also where you can send me a message with any comments |
0:52.1 | suggestions or recommendations for the show. |
0:54.7 | I love hearing from listeners like you from around the world. |
0:58.9 | I'm also on Twitter, my Twitter handle is Marketing Book or connect with me on LinkedIn. My name again is Douglas |
1:04.1 | Burdett. I respond to every single message I get from listeners so please |
1:09.3 | introduce yourself and now a word from our sponsor which is where I work. It's a business to business marketing agency called artillery. |
1:18.0 | The companies that call in artillery are typically frustrated with traditional interruptive marketing's declining ability to |
1:25.1 | generate good sales leads and are overwhelmed with how best to use digital and |
1:29.9 | content marketing to break through to the modern informed buyer. |
... |
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