This is Tom Fishburn, author of your ad ignored here, cartoons from 15 years of marketing, business, and doodling in meetings, and creator of marketunist.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast. Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Birdet.

Hello, thanks for joining me on the Marketing Book Podcast, which is named by LinkedIn as one of 10

podcasts that will make you a better one.

My goal for this podcast is to help you discover new ideas

about what's actually working in modern marketing and sales.

Don't worry about taking notes.

You can find links to everything linkable

in this episode's show notes at marketingbook

podcast.com which is also where you can sign up for the marketing book podcast

newsletter so you never miss an episode and marketing book podcast

dot com is also where you can send me a message with any comments,

suggestions or recommendations for the show. I love hearing from listeners like you from around the world.

I'm also on Twitter. My Twitter handle is marketing book or

connect with me on LinkedIn. My name again is Douglas Burdett. I respond to every

single message I get from listeners so please introduce yourself and now a word from our sponsor which is

where I work it's a business-to-business marketing agency called Artillery the companies

that call-in artillery are typically frustrated with traditional interruptive

marketing's declining ability to generate good sales leads and are overwhelmed with how best

to use digital and content marketing to break through to the modern

...